Localized milled golf club face

A wood-style golf club head comprising:

• a toe portion, a heel portion, a crown, and a sole;
• a strike face and a body that cooperate to define a hollow internal club head volume, the strike face further comprising a ball striking surface having a surface texture characteristic of milling;
• wherein:
• the strike face is disposed at a loft angle of from 8 degrees to 14 degrees;
• the average bulge radius ranges inclusively from 8 to 12 inches;
• the average roll radius ranges inclusively from 8 to 11 inches;
• when the surface texture is measured in a direction, the surface texture comprises a plurality of peaks, a plurality of valleys, and a reference mid-plane extending in between the plurality of peaks and the plurality of valleys, wherein below the reference mid-plane is a negative distance, and above the reference mid-plane is a positive distance, and the plurality of peaks and the plurality of valleys extend an average maximum distance of at least −200 micro inches (−5.08 micro meters) to at least 200 micro inches (5.08 micro meters);
• the surface texture further comprises a milling pattern having overlapping and intersecting milling marks;
• the surface texture further comprises an average surface roughness (RA), representing an arithmetic average value of absolute surface deviations relative to a mean center line, a surface void parameter (WVoid), representing an average depth of the plurality of valleys relative to a closed reference surface created using a morphologic closing filter applied to the surface texture, and a surface contact parameter (WVDCL), representing the amount of contact between the closed reference surface and the surface texture;
• and
• the surface texture, measured within at least one of a vertical cutting plane or a second cutting plane that is orthogonal to both the vertical cutting plane and the ball striking surface, is characterized by at least one of:
• a ratio of RA to WVoid being greater than about 4;
• or, a WVDCL parameter being greater than at least 18%.