Advertisement proxy generating playback manifest

A system comprising:

• a processor configured to implement an advertisement proxy, the advertisement proxy configured to:
• obtain a playlist associated with a destination platform, wherein the playlist includes:
• information identifying media items scheduled for delivery to the destination platform;
• at least one empty spot block;
• and
• metadata associated with the at least one empty spot block;
• generate a playback manifest based on the playlist, wherein the playback manifest includes:
• the information identifying media items scheduled for delivery to the destination platform;
• spot information identifying an additional media item selected for inclusion in the at least one empty spot block, wherein the additional media item is selected for inclusion based on the metadata;
• format information identifying a media format associated with the destination platform;
• location information specifying locations from which the media items and the additional media item can be obtained;
• transmit the playback manifest from the advertisement proxy to a content distribution network, wherein the content distribution network:
• obtains the media items and the additional media item based on the location information;
• formats the media items and the additional media item based on the format information;
• and
• transmits the media items and the additional media items to the destination platform in accordance with the playback manifest.

A non-transitory computer readable medium tangibly embodying a program of instructions configured to be executed by a processor, the program of instructions comprising:

• at least one instruction to obtain, by an advertisement proxy, a playlist associated with a destination platform, wherein the playlist includes:
• information identifying media items scheduled for delivery to the destination platform;
• at least one empty spot block;
• and
• metadata associated with the at least one empty spot block;
• at least one instruction to generate, by the advertisement proxy, a playback manifest based on the playlist, wherein the playback manifest includes:
• the information identifying media items scheduled for delivery to the destination platform;
• spot information identifying an additional media item selected for inclusion in the at least one empty spot block, wherein the additional media item is selected for inclusion based on the metadata;
• format information identifying a media format associated with the destination platform;
• location information specifying locations from which the media items and the additional media item can be obtained;
• at least one instruction to transmit the playback manifest from the advertisement proxy to a content distribution network, wherein the content distribution network:
• obtains the media items and the additional media item based on the location information;
• formats the media items and the additional media item based on the format information;
• and
• transmits the media items and the additional media items to the destination platform in accordance with the playback manifest.