Linking a Transaction Between a Merchant and a Resident of the Same Vicinity to the Resident Viewing the Merchant Broadcast Advertisement

A non-transitory, computer-readable medium or media storing computer instructions which when executed by at least one computer processor causes the at least one computer processor perform steps comprising, for each of a plurality of members, operating an extensible mode of communication in an intelligent heterogeneous network by:

• broadcasting content interleaved with an advertisement corresponding to a merchant having a physical address, wherein:
• the advertisement interleaved within the broadcast content is addressed for broadcast delivery exclusively to a logical address of a television receiver;
• the merchant has a corresponding merchant profile that includes a physical address;
• the television receiver corresponds to a physical address and a member having a member profile that includes a participant identifier;
• and
• the respective physical addresses of the merchant and the television receiver are determined to be within the same vicinity as the merchant;
• the broadcast content is interleaved with the advertisement corresponding to the merchant and addressed for broadcast delivery exclusively to the logical address of the television receiver determined to be within the same vicinity as the merchant by:
• operating an extensible mode of communication in an intelligent heterogeneous network to broadcast content to a plurality of said television receivers each corresponding to a physical address and one said participant identifier of one said member, by:
• using an extensibility tool to provide an extensible framing structure;
• combining a centralized radio access network topology with an intelligent IP core network to enable sharing of spectrum resources;
• providing a supplemental return channel to facilitate paging;
• and
• gathering user data, including the physical address of each said television receiver, at the intelligent IP core network and enabling personalized services through paging based on the gathered user data, wherein the personalized services are further enabled based on geographical awareness or
• geographical location;
• and
• interleaving the broadcast content with one said advertisement corresponding to one merchant having a physical address by:
• providing a hyperlocal service based on geographical awareness of the physical address of the television receivers via functionality enabled by the intelligent heterogeneous network;
• and
• addressing the broadcast content interleaved with the advertisement for broadcast delivery exclusively to one or more logical addresses each corresponding to one said television receiver whenever the one said television receiver is determined to be within the same vicinity as the merchant;
• receiving or accessing data associated with a transaction;
• determining the participant identifier of the member from the data associated with the transaction;
• determining a length of elapsed time between:
• the time of the transaction;
• and
• the time of the broadcast of the advertisement interleaved within the broadcast content;
• if the respective physical addresses of the merchant and the television receiver are in the same vicinity,
• then determining with a level of certainty whether the transaction is linked to the broadcast of the advertisement within interleaved the broadcast content, wherein the determined level of certainty varies based on:
• the length of the elapsed time;
• the data related to the broadcast of the advertisement interleaved within broadcast content;
• and
• the data associated with the transaction;
• and
• based on the determined level of certainty and the data related to the broadcast of the advertisement interleaved within the broadcast content:
• generating an incentive for the member from the data associated with the transaction to conduct a future said transaction with the merchant, wherein:
• the incentive is a donation by the merchant to a predetermined charity designed by the member;
• and
• the donation is a percentage of the amount of the future said transaction;
• generating and communicating a post-transaction survey to the member;
• receiving, via the supplemental return channel, a completed survey from the member containing an evaluation of the transaction with the merchant;
• and
• using the result of the post-transaction survey to make an adjustment to the determined level of certainty to compute the determined level of certainty.

A non-transitory, computer-readable medium or media storing computer instructions which when executed by at least one computer processor causes the at least one computer processor perform steps comprising, for each of a plurality of members, operating an extensible mode of communication in an intelligent heterogeneous network by:

• gathering member data for the member over the intelligent heterogeneous network to enable personalized services for the member, based on geographical awareness, through paging based on the gathered member data, wherein the member user data for the member includes a physical address corresponding to a television receiver and a member profile that includes a participant identifier;
• providing a hyper local service for the member based on the geographical awareness via functionality enabled by the intelligent heterogeneous network;
• broadcasting, over the intelligent heterogeneous network, content interleaved with an advertisement corresponding to a merchant having a physical address, wherein:
• the advertisement interleaved within the broadcast content is addressed for broadcast delivery exclusively to a logical address of a television receiver;
• the merchant has a corresponding merchant profile that includes a physical address;
• and
• the respective physical addresses of the merchant and the television receiver are determined to be within the same vicinity as the merchant by a navigation algorithm, that is, for at least one predetermined transportation mode, within a predetermined minimum time and a predetermined maximum time, wherein the navigation time is determined by the navigation algorithm from the physical address of television receiver corresponding to the participant identifier of the member to the physical address of the merchant;
• receiving or accessing data associated with a transaction;
• determining the participant identifier of the member from the data associated with the transaction;
• determining a length of elapsed time between:
• the time of the transaction;
• and
• the time of the broadcast of the advertisement interleaved within the broadcast content;
• and
• triggering, as a result of detecting the occurrence of the transaction associated with the participant identifier, a determination of whether:
• the transaction is linked to the broadcast of the advertisement interleaved within the broadcast content;
• and
• the respective physical addresses of the merchant and the television receiver are in the same vicinity;
• wherein:
• if the transaction is linked to the broadcast of the advertisement interleaved within the broadcast content;
• and
• if the respective physical addresses of the merchant and the television receiver are in the same vicinity,
• then:
• determining with a level of certainty whether the transaction is linked to the broadcast of the advertisement within interleaved the broadcast content, wherein the determined level of certainty varies based on:
• the length of the elapsed time;
• the data related to the broadcast of the advertisement interleaved within broadcast content;
• and
• the data associated with the transaction;
• based on the determined level of certainty and the data related to the broadcast of the advertisement interleaved within the broadcast content, generating one or more incentives;
• generating and communicating a post-transaction survey to the member after the detection of the transaction with the merchant;
• receiving, via the supplemental return channel, a completed survey from the member containing an evaluation of the transaction with the merchant;
• and
• using the result of the post-transaction survey to compute the determined level of certainty.