Identity-recognition-based promotions using virtual containers

A computer-implemented method of modifying virtual containers within a game, the method being implemented on a computer system that includes one or more physical processors, the method comprising:

• executing a game instance of the game, and to facilitate presentation of views of the game to users, wherein the users include a first user;
• effectuating provision of a first container instance of a first virtual container in the game to the first user, the first virtual container being identified by a first container identifier and associated with a first virtual item set, wherein the first container instance of the first virtual container will provide item instances of virtual items in the first virtual item set to the first user upon activation of the first container instance by the first user, wherein the first container instance is added to a first inventory of virtual items, wherein the first inventory is associated with the first user;
• modifying the first virtual container identified by the first container identifier such that the modified first virtual container is associated with a second virtual item set and is identified by the first container identifier, wherein the second virtual item set is different than the first virtual item set, and wherein container instances of the modified first virtual container will provide item instances of virtual items in the second virtual item set upon activation of the container instances;
• effectuating a second provision of a second container instance of the modified first virtual container to the first user, wherein the second container instance is added to the first inventory of the first user;
• receiving, from the first user, a first activation command to activate the first container instance of the first virtual container and effectuate, responsive to the first activation command, activation of the first container instance such that the item instances of the virtual items in the first virtual item set are provided to the first inventory of the first user and such that the first inventory of the first user includes the item instances of the virtual items in the first virtual item set and the second container instance;
• and
• receiving, from the first user, a second activation command to activate the second container instance of the modified first virtual container and effectuate, responsive to the second activation command, activation of the second container instance such that the item instances of the virtual items in the second virtual item set are provided to the first inventory of the first user and such that the first inventory of the first user includes at least the item instances of the virtual items in the second virtual item set.