User interface for creating and managing url parameters

A system comprising:

• a memory;
• and
• at least one processor coupled to the memory and configured to:
• generate a graphical user interface (GUI);
• obtain a first parameter from the GUI;
• display operations and equivalency conditions based on the first parameter, within the GUI;
• obtain a selection of one of the displayed operations or equivalency conditions from the GUI;
• obtain a second parameter from the GUI;
• translate the first parameter, the selected operation or equivalency condition, and the second parameter, collectively, into a first individual uniform resource locator (URL) parameter unit comprising browser-recognizable syntax;
• and
• concatenate the first individual URL parameter unit with a second individual URL parameter unit to form a composite URL parameter string.

A non-transitory computer-readable medium having instructions stored thereon that, when executed by at least one computing device, cause the at least one computing device to perform operations comprising:

• generating a graphical user interface (GUI);
• obtaining a first parameter from the GUI;
• displaying operations and equivalency conditions based on the first parameter, within the GUI;
• obtaining from the GUI, one of the operations or the equivalency conditions based on the first parameter;
• obtaining from the GUI, a second parameter;
• translating the first parameter, the one operation or equivalency condition, and the second parameter, collectively, into a first individual uniform resource locator (URL) parameter unit comprising browser-recognizable syntax;
• and
• concatenating the first individual URL parameter unit with a second individual URL parameter unit to form a composite URL parameter string.