# US 2021/0345017 A1 · Methods, systems, and media for presenting interactive elements within video content > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2021/0345017 A1 - Document ID: US20210345017A1 - Status: Published application - Kind: A1 - Application number: 17/376,480 - Filed: 2021-07-15 - Published: 2021-11-04 - Earliest claimed: 2015-12-22 - Assignees: Google Inc. - Applicants: Google LLC - Inventors: Justin Lewis; Ruxandra Georgiana Davies - Web page: https://patentgrep.com/patent/US20210345017A1 ## CPC - H04N 21/8545: for generating interactive applications - G06F 16/748: {Hypervideo (linking data to content, e.g. by linking an URL to a video object in the context of video distribution systems H04N21/858)} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - H04N 21/4782: Web browsing {, e.g. WebTV} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - H04N 21/8583: {by creating hot-spots} - G06Q 30/0251: Targeted advertisements - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Methods, systems, and media for presenting interactive elements within video content are provided. In some embodiments, the method comprises: causing immersive video content to be presented on a user device, wherein the immersive video content includes at least a first view and a second view, and wherein the first view includes a first interactive element to be presented within the first view and the second view includes a second interactive element to be presented within the second view; receiving an indication that the first view of the immersive video content is to be presented; in response to receiving the indication, causing the first view of the immersive video content to be presented on the user device; determining that the first interactive element has been presented within the first view of the immersive video content; in response to determining that the first interactive element has been presented, identifying a content creator associated with the first interactive element; and assigning attribution information that indicates the presentation of the first interactive element to the content creator associated with the first interactive element. ## Claims ### Claim at position 1 1-21. (canceled) ### Claim 22 A method for presenting interactive elements within video content, the method comprising: causing, at a first time point, an initial view of immersive video content to be presented on a user device, wherein the immersive video content includes at least the initial view having a first horizontal field of view at a first angular direction and a first interactive element to be presented on the user device, the first interactive element at a first angular position outside of the first horizontal field of view at the first time point; receiving, from the user device at a second time point, an input including a selection on the user device of the initial view of the immersive video content and a gesture, received from the user device, in a direction towards the first angular position; in response to receiving the input, causing a viewpoint of the immersive video content to change to a first view having a second horizontal field of view at a second angular direction, different from the first angular direction; determining that the first angular position is within the second horizontal field of view of the first view of the immersive video content; in response to determining that the first angular position is within the second horizontal field of view of the first view, identifying a content creator associated with the first interactive element; and assigning attribution information that indicates the presentation of the first interactive element to the content creator associated with the first interactive element. ### Claim 23 (depends on 22) The method of claim 22, wherein the immersive video content further includes a second view, the second view including a second interactive element to be presented within the second view. ### Claim 24 (depends on 23) The method of claim 23, wherein the method further comprises: determining that the second interactive element has not been presented within the first view of the immersive video content; and wherein identifying the content creator associated with the first interactive element is further in response to the determination that the second interactive element has not been presented within the first view. ### Claim 25 A non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method for presenting interactive elements within video content, the method comprising: causing, at a first time point, an initial view of immersive video content to be presented on a user device, wherein the immersive video content includes at least the initial view, a first view, and a second view, and wherein the first view includes a first interactive element to be presented within the first view and the second view includes a second interactive element to be presented within the second view, and wherein the initial view is different than and does not include a portion of the first view and the second view at the first time point; receiving, from the user device at a second time point, an input that causes the first view of the immersive video content to be presented, wherein the input includes a selection on the user device of the initial view of the immersive video content and a gesture, received from the user device, that moves a viewpoint of the immersive video content such that the initial view is no longer visible and the first view is visible; in response to receiving the input, causing the first view of the immersive video content to be presented on the user device; determining that the first interactive element has been presented within the first view of the immersive video content and that the second interactive element has not been presented within the first view of the immersive video content; in response to determining that the first interactive element has been presented and that the second interactive element has not been presented, identifying a first content creator associated with the first interactive element; and assigning attribution information that indicates the presentation of the first interactive element to the first content creator associated with the first interactive element. ### Claim 26 (depends on 25) The non-transitory computer-readable medium of claim 25, wherein determining that the first interactive element has been presented further comprises: identifying a spatial position associated with the first interactive element; and determining whether the first view of the immersive video content includes the spatial position associated with the first interactive element. ### Claim 27 (depends on 25) The non-transitory computer-readable medium of claim 25, wherein the first interactive element is selectable. ### Claim 28 (depends on 27) The non-transitory computer-readable medium of claim 27, wherein the method further comprises: receiving an indication that the first interactive element has been selected; and causing an action associated with the first interactive element to be performed on the user device. ### Claim 29 (depends on 28) The non-transitory computer-readable medium of claim 28, wherein the action is causing a web page to open. ### Claim 30 (depends on 28) The non-transitory computer-readable medium of claim 28, wherein the attribution information also indicates presentation of the first interactive element to the first content creator associated with the first interactive element assigning attribution information and not to a second content creator associated with the second interactive element, responsive to determining that the first interactive element has been presented and determining that the second interactive element has not been presented within the first view of the immersive video content ### Claim 31 (depends on 28) The non-transitory computer-readable medium of claim 28, wherein the action is causing a user interface for sharing the immersive video content to be presented. ### Claim 32 A system for presenting interactive elements within video content, the system comprising: a hardware processor that is programmed to: cause, at a first time point, an initial view of immersive video content to be presented on a user device, wherein the immersive video content includes at least the initial view having a first horizontal field of view at a first angular direction and a first interactive element to be presented on the user device, the first interactive element at a first angular position outside of the first horizontal field of view at the first time point; receive, from the user device at a second time point, an input including a selection on the user device of the initial view of the immersive video content and a gesture, received from the user device, in a direction towards the first angular position; in response to receiving the input, cause a viewpoint of the immersive video content to change to a first view having a second horizontal field of view at a second angular direction, different from the first angular direction; determine that the first angular position is within the second horizontal field of view of the first view of the immersive video content; in response to determining that the first angular position is within the second horizontal field of view of the first view, identify a content creator associated with the first interactive element; and assign attribution information that indicates the presentation of the first interactive element to the content creator associated with the first interactive element. ### Claim 33 (depends on 32) The system of claim 32, wherein the hardware processor is further programmed to: identify a spatial position associated with the first interactive element; and determine whether the first view of the immersive video content includes the spatial position associated with the first interactive element. ### Claim 34 (depends on 32) The system of claim 32, wherein the first interactive element is selectable. ### Claim 35 (depends on 34) The system of claim 34, wherein the hardware processor is further programmed to: receive an indication that the first interactive element has been selected; and cause an action associated with the first interactive element to be performed on the user device. ### Claim 36 (depends on 35) The system of claim 35, wherein the action is causing a web page to open. ### Claim 37 (depends on 35) The system of claim 35, wherein the action is causing a user interface for sharing the immersive video content to be presented. ### Claim 38 (depends on 35) The system of claim 35, wherein the attribution information further indicates that the first interactive element has been selected. ### Claim 39 (depends on 32) The system of claim 32, wherein the immersive video content further includes a second view, the second view including a second interactive element to be presented within the second view. ### Claim 40 (depends on 39) The system of claim 39, wherein the hardware processor is further programmed to: determine that the second interactive element has not been presented within the first view of the immersive video content; and wherein the hardware processor is programmed to identify the content creator associated with the first interactive element in further response to the determination that the second interactive element has not been presented within the first view. ### Claim 41 (depends on 32) The system of claim 32, wherein the first interactive element is from a plurality of interactive elements, each element of the plurality of interactive elements is associated with a corresponding set of predetermined coordinates; and wherein the second horizontal field of view comprises the first interactive element, the first interactive element is associated with a first set of predetermined coordinates; and the first interactive element becoming visible in the second horizontal field of view based on the first set of predetermined coordinates.