# US 2021/0344980 A1 · Thumbnail of content video to provide context to ad video playback

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- Number: US 2021/0344980 A1
- Document ID: US20210344980A1
- Status: Published application
- Kind: A1
- Application number: 17/376,492
- Filed: 2021-07-15
- Published: 2021-11-04
- Earliest claimed: 2011-11-30
- Assignees: Google Inc.
- Applicants: Google LLC
- Inventors: Nicola Ann Crane; Jamieson Kerns; Shiva Jaini; Thomas James Broxton; Ramesh Sarukkai
- Web page: https://patentgrep.com/patent/US20210344980A1

## CPC

- H04N 21/23424: {involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement}
- H04N 5/272: Means for inserting a foreground image in a background image, i.e. inlay, outlay
- H04N 5/2723: {Insertion of virtual advertisement; Replacing advertisements physical present in the scene by virtual advertisement (data processing systems or methods specially adapted for marketing G06Q30/02)}
- H04N 21/2387: Stream processing in response to a playback request from an end-user, e.g. for trick-play
- H04N 21/4312: {involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations}
- H04N 21/4627: Rights management {associated to the content (security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08)}
- H04N 21/47217: {for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks (specific graphical features in visual interfaces H04N21/4312)}
- H04N 21/4758: {for providing answers, e.g. voting}
- H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)}
- H04N 21/8355: involving usage data, e.g. number of copies or viewings allowed
- H04N 21/858: Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

This disclosure relates to systems and methods for displaying of thumbnails of content to be played after viewing of a video advertisement. A method includes generating a thumbnail associated with video content, the video content to be provided for playback after playback of a video advertisement, and presenting the thumbnail during the playback of the video advertisement to inform a user of the video content, wherein a skip counter indicative of time left until skipping of the video advertisement is enabled is provided, and wherein the time left is less than a remaining playing time of the video advertisement.

## Claims

### Claim 1

A method, comprising:
generating a thumbnail associated with video content, the video content to be provided for playback after playback of a video advertisement; and
presenting the thumbnail during the playback of the video advertisement to inform a user of the video content, wherein a skip counter indicative of time left until skipping of the video advertisement is enabled is provided, and wherein the time left is less than a remaining playing time of the video advertisement.

### Claim 2 (depends on 1)

The method of claim 1, further comprising fading in detail of the thumbnail as the advertisement progresses.

### Claim 3 (depends on 1)

The method of claim 1, further comprising receiving user rating input regarding the advertisement video or the video content.

### Claim 4 (depends on 1)

The method of claim 1, further comprising displaying a selectable learn more button linked to a website associated with the advertisement.

### Claim 5 (depends on 1)

The method of claim 1, further comprising displaying an advertisement counter that displays time left until playback of the advertisement video is complete.

### Claim 6 (depends on 1)

The method of claim 1, further comprising displaying a selectable skip to video content button enabled to end display of the video advertisement and begin display of the video content.

### Claim 7 (depends on 6)

The method of claim 6, further comprising enabling the selectable skip to video content button after a predetermined playing time of the video advertisement has completed.

### Claim 8

A system, comprising:
a memory having stored thereon computer executable components; and
a processor configured to execute the following computer executable components stored in the memory:
a thumbnail component that generates a thumbnail associated with video content, the video content to be provided for playback after playback of a video advertisement; and
a presentation component that presents the thumbnail during the playback of the video advertisement to inform a user of the video content, wherein a skip counter indicative of time left until skipping the video advertisement is enabled is provided, and wherein the time left is less than a remaining playing time of the video advertisement.

### Claim 9 (depends on 8)

The system of claim 8, further comprising a fading component that increases resolution of the thumbnail as the advertisement progresses.

### Claim 10 (depends on 8)

The system of claim 8, wherein the presentation component displays a rating function that receives user rating input regarding the video advertisement or the video content.

### Claim 11 (depends on 8)

The system of claim 8, wherein the presentation component displays a selectable learn more button linked to a website associated with the video advertisement.

### Claim 12 (depends on 8)

The system of claim 8, wherein the presentation component displays an advertisement counter that displays time left until playback of the displayed video advertisement is complete.

### Claim 13 (depends on 8)

The system of claim 8, wherein the presentation component displays a selectable skip to video content button enabled to end display of the video advertisement and begin display of the video content.

### Claim 14 (depends on 13)

The system of claim 13, wherein the selectable skip to video content button is enabled after a predetermined playing time of the video advertisement has completed.

### Claim 15

A non-transitory computer-readable medium having instructions stored thereon that, in response to execution, cause at least one device to perform operations comprising:
generating a thumbnail associated with video content, the video content to be provided for playback after playback of a video advertisement; and
presenting the thumbnail during the playback of the video advertisement to inform a user of the video content, wherein a skip counter indicative of time left until skipping of the video advertisement is enabled is provided, and wherein the time left is less than a remaining playing time of the video advertisement.

### Claim 16 (depends on 15)

The non-transitory computer-readable medium of claim 15, wherein the at least one device is to perform operations further comprising receiving user rating input regarding the advertisement video or the video content.

### Claim 17 (depends on 15)

The non-transitory computer-readable medium of claim 15, wherein the at least one device is to perform operations further comprising displaying a selectable learn more button linked to a website associated with the advertisement.

### Claim 18 (depends on 15)

The non-transitory computer-readable medium of claim 15, wherein the at least one device is to perform operations further comprising displaying an advertisement counter that displays time left until playback of the advertisement video is complete.

### Claim 19 (depends on 15)

The non-transitory computer-readable medium of claim 15, wherein the at least one device is to perform operations further comprising displaying a selectable skip to video content button enabled to end display of the video advertisement and begin display of the video content.

### Claim 20 (depends on 19)

The non-transitory computer-readable medium of claim 19, wherein the at least one device is to perform operations further comprising enabling the selectable skip to video content button after a predetermined playing time of the video advertisement has completed.
