# US 2021/0342893 A1 · System and Method for Shifting Transcript Costs from a Content Supplier to an Advertiser > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2021/0342893 A1 - Document ID: US20210342893A1 - Status: Published application - Kind: A1 - Application number: 16/862,004 - Filed: 2020-04-29 - Published: 2021-11-04 - Earliest claimed: 2020-04-29 - Assignees: Huseby, Inc, - Applicants: Huseby, Inc. - Inventors: Scott Huseby - Web page: https://patentgrep.com/patent/US20210342893A1 ## CPC - G06Q 30/0273: Determination of fees for advertising - G06K 19/06037: {multi-dimensional coding} - G06Q 30/0254: {based on statistics} - G06Q 30/0272: Period of advertisement exposure - G06Q 50/26: Government or public services (business processes related to the transportation industry G06Q50/40) - G10L 15/26: Speech to text systems (G10L15/08 takes precedence) - H04N 5/445: for displaying additional information (H04N5/50 takes precedence) - H04N 21/26225: {involving billing parameters, e.g. priority for subscribers of premium services} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G06K: GRAPHICAL DATA READING (image or video recognition or understanding G06V); PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS - G10L: SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract A method for shifting transcript costs from a content supplier to a user that includes the steps of transcribing text into a transcription device, transmitting the transcribed text from the stenographic transcription device to a digital store of a computer and providing in the computer an algorithm configured to associate the steno transcribed text with an advertisement for accessing and viewing. The transcribed text is associated with the advertisement and the text and the associated advertisement is delivered to a user's device for display and viewing. The transcribed text may be in document form or captioning displayed for viewing on a video viewing device such as a laptop monitor or television screen. ## Claims ### Claim 1 A method for shifting transcript costs from a content supplier to a content user, comprising the steps of: (a) transcribing text into a transcription device; (b) transmitting the transcribed text from the transcription device to a digital store of a computer; (c) providing in the computer an algorithm configured to associate the transcribed text with an advertisement for accessing and viewing; (d) associating the text with the advertisement; and (e) delivering the text and associated advertisement to a user's device for display and viewing. ### Claim 2 (depends on 1) The method of claim 1, wherein the step of associating the text with an advertisement comprises providing on an image a visible representation of the advertisement. ### Claim 3 (depends on 1) The method of claim 1, wherein the step of associating the transcribed text to an advertisement comprises providing the digital representation of image for viewing with the advertisement and a visible representation of a link that when activated removes the advertisement from viewing on the image. ### Claim 4 (depends on 1) The method of claim 1, wherein the computer comprises an algorithm that permits a user to access the transcribed text with the associated advertisement substantially in real-time. ### Claim 5 (depends on 4) The method of claim 4, wherein the visible representation of the link comprises an image selected from the group consisting of a web domain address, barcode, QR code and an arbitrary image. ### Claim 6 (depends on 5) The method of claim 5, wherein the computer algorithm includes user-selectable criteria that includes at least one feature selected from the group consisting of advertisement size, page location, advertisement color, time length of display, manner of linking to the advertisement location and any combination thereof. ### Claim 7 (depends on 1) The method of claim 1, wherein the algorithm includes the steps of determining and storing digital viewing data representing the number of times the advertisement is viewed and the length of viewing time, calculating a viewing value based upon the digital viewing data and calculating a cost to the advertiser based on the calculated viewing value. ### Claim 8 (depends on 1) The method of claim 1, wherein the user's viewing device comprises a laptop computer, a desktop computer, a tablet, a smart phone, television, video display screen or any combination thereof. ### Claim 9 (depends on 1) The method of claim 1, wherein the advertisement is changed at a predetermined interval with a different advertisement. ### Claim 10 (depends on 1) The method of claim 1, wherein the transcribed text comprises a caption adapted for being displayed in synchrony with programming content on a video viewing device. ### Claim 11 (depends on 1) The method of claim 1, wherein the text is a video caption selected from the group consisting of an open caption and a closed caption. ### Claim 12 (depends on 1) The method of claim 1, wherein removing the associated advertisement from the transcribed text occurs while copying and pasting the associated advertisement from the steno transcribed text into a new document, the associated advertisement being removed from the new document having only the transcribed text pasted therein. ### Claim 13 A system for associating advertising content with transcribed text comprising: (a) a computer having a processor, memory, and an advertisement module for storing advertising content in digital form, wherein; (b) the processor is configured to electronically receive transcribed text in real time; (c) the processor is configured to electronically communicate with the advertisement module; (d) the advertisement module is configured to digitally associate the digital advertising content with the text; and (e) the processor is configured to electronically communicate the transcribed text with the advertisement to a user's video device. ### Claim 14 (depends on 13) A system according to claim 13, wherein the transcribed text is video captioning and the processor is adapted to simultaneously display the video captioning and the advertisement on a video device. ### Claim 15 (depends on 13) A system according to claim 13, wherein the transcribed text is video captioning and the processor is adapted to disassociate the advertisement from the transcribed text at a predetermined interval and associate the transcribed text with a different advertisement. ### Claim 16 (depends on 13) A system according to claim 13, and including an algorithm having user-selectable criteria that includes at least one feature selected from the group consisting of advertisement size, page location, advertisement color, time length of display, manner of linking the transcript page to the advertisement and any combination thereof. ### Claim 17 (depends on 16) The system of claim 16, wherein the algorithm includes the steps of determining and storing digital viewing data representing the number of times the advertisement is viewed and the length of viewing time, calculating a viewing value based upon the digital viewing data and calculating a cost to the advertiser based on the calculated viewing value. ### Claim 18 (depends on 13) The system of claim 13, wherein the user's video device comprises a laptop computer, a desktop computer, a tablet, a smart phone, television, video display screen or any combination thereof. ### Claim 19 (depends on 13) The system of claim 13, wherein the transcribed text comprises a caption and the process is adapted to display the advertising in synchrony with programming content on a video viewing device. ### Claim 20 (depends on 13) The system of claim 13, wherein the transcribed text is a video caption selected from the group consisting of an open caption and a closed caption. ### Claim 21 (depends on 13) The system of claim 13, wherein the transcribed text is captured by voice recognition.