System and method for clustering end users to select and deliver a notification to mobile device

A computer system comprising:

• one or more memory devices storing programing instructions;
• one or more processors configured to execute the program instructions to cause the system to perform operations comprising:
• receiving information defining a geofence including an area having a geographic location, at least one offer notification and content attributes associated with the geofence;
• receiving location information from at least one mobile device associated with at least one mobile device user;
• identifying a location attribute for the location of the mobile device;
• aggregating a plurality of location attributes associated with the mobile device user;
• determining an audience profile for the mobile device user based on at least the aggregated location attributes;
• detecting that the mobile device user has entered an area defined by the geofence;
• responsive to detecting the mobile device user entered an area defined by the geofence, determining a conversion probability based on content attributes of the at least one offer notification associated with the geofence and the determined audience profile associated with the mobile device user;
• selecting the at least one offer notification based the conversion probability;
• causing the selected offer notification to be displayed on the mobile device of the mobile device user;
• and
• causing a monitor to display the total number of conversions of the displayed offer notification by other mobile device users, wherein the monitor is separate from a user's mobile device.

A computer system comprising:

• one or more memory devices storing programing instructions;
• one or more processors configured to execute the program instructions to cause the system to perform operations comprising:
• receiving information defining a geofence including an area having a geographic location, at least one offer notification and content attributes associated with the geofence;
• determining the mobile device of the user is stationary for a predetermined amount of time;
• identifying a location attribute for the location of mobile device when the mobile device is determined stationary;
• aggregating a plurality of location attributes associated with the mobile device user;
• determining an audience profile for the mobile device user based on at least the aggregated location attributes;
• detecting that the mobile device user has entered an area defined by the geofence;
• responsive to detecting the mobile device user entered an area defined by the geofence, determining a conversion probability based on content attributes of the at least one offer notification associated with the geofence and the determined audience profile associated with the mobile device user;
• selecting the at least one offer notification based the conversion probability;
• and
• causing the selected offer notification to be displayed on the mobile device of the mobile device user.

A computer method comprising the steps:

• receiving, in one or more processors, information defining a geofence including an area having a geographic location, at least one offer notification and content attributes associated with the geofence;
• determining, in one or more processors, a mobile device of the user is stationary for a predetermined amount of time;
• identifying, in one or more processors, a location attribute for the location of mobile device while determined stationary;
• determining, in one or more processors, an audience profile for a user of the mobile device based on the identified location attribute;
• detecting, in one or more processors, that the mobile device user has entered an area defined by the geofence;
• responsive to detecting the mobile device user entered an area defined by the geofence, determining, in one or more processors, a conversion probability based on content attributes of the at least one notification associated with the geofence and the determined audience profile associated with the mobile device user;
• selecting, in one or more processors, the at least one offer notification based the conversion probability;
• and
• causing, by one or more processors, the selected offer notification to be displayed on the mobile device of the mobile device user.