# US 2021/0280010 A1 · Gaming benefits provided in association with accumulated advertising loyalty points > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2021/0280010 A1 - Document ID: US20210280010A1 - Status: Published application - Kind: A1 - Application number: 16/810,410 - Filed: 2020-03-05 - Published: 2021-09-09 - Earliest claimed: 2020-03-05 - Assignees: Igt - Applicants: Igt - Inventors: Vincent S. Lai; Patrick Danielson; Dwayne R. Nelson - Web page: https://patentgrep.com/patent/US20210280010A1 ## CPC - G07F 17/3255: {Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements} - G07F: COIN-FREED OR LIKE APPARATUS (coin sorting G07D3/00; coin testing G07D5/00; {handling coins or paper currencies apart from payment activated apparatus G07D; payment architectures, schemes or protocols G06Q20/00}) ## Abstract Systems and methods that employ advertising loyalty points to modify zero, one or more aspects of an electronic gaming machine. ## Claims ### Claim 1 A gaming system comprising: a processor; and a memory device that stores a plurality of instructions that, when executed by the processor, cause the processor to: identify a user, determine an advertising loyalty point level associated with the identified user, responsive to the identified user being associated with a first advertising loyalty point level and a triggering event occurring: determine a first modification of a play of a game, and cause a display device to display the determined first modification of the play of the game, and responsive to the identified user being associated with a second, different advertising loyalty point level and the triggering event occurring: determine a second, different modification of the play of the game, and cause the display device to display the determined second, different modification of the play of the game. ### Claim 2 (depends on 1) The gaming system of claim 1, wherein the triggering event occurs responsive to a redemption, via an input device, of a quantity of advertising loyalty points accumulated in association with the identified user. ### Claim 3 (depends on 1) The gaming system of claim 1, wherein when executed by the processor, the instructions cause the processor to determine the advertising loyalty point level associated with the identified user based on a quantity of advertisements consumed remote from the gaming system and prior to the play of the game. ### Claim 4 (depends on 1) The gaming system of claim 1, wherein when executed by the processor responsive to the identified user being associated with a third, different advertising loyalty point level and the triggering event occurring, the instructions cause no modification of the play of the game to occur. ### Claim 5 (depends on 1) The gaming system of claim 1, wherein the first modification of the play of the game comprises a first increase of an average expected payout of a paytable associated with the play of the game and the second, different modification of the play of the game comprises a second, different increase of the average expected payout of the paytable associated with the play of the game. ### Claim 6 (depends on 1) The gaming system of claim 1, wherein the first modification of the play of the game comprises a first increase of a probability of triggering a bonus event in association with the play of the game and the second, different modification of the play of the game comprises a second, different increase of a probability of triggering the bonus event in association with the play of the game. ### Claim 7 (depends on 1) The gaming system of claim 1, further comprising an acceptor, wherein when executed by the processor, the plurality of instructions cause the processor to, responsive to a physical item being received via the acceptor, modify a credit balance based on a monetary value associated with the received physical item. ### Claim 8 A gaming system comprising: a processor; and a memory device that stores a plurality of instructions that, when executed by the processor, cause the processor to: identify a user, determine an advertising loyalty point level associated with the identified user, determine a quantity of accumulated advertising loyalty points associated with the identified user, responsive to the determined advertising loyalty point level being a first advertising loyalty point level, the determined quantity of accumulated advertising loyalty points being a first quantity of accumulated advertising loyalty points and a triggering event occurring: determine a first benefit, and cause a display device to display the determined first benefit, responsive to the determined advertising loyalty point level being the first advertising loyalty point level, the determined quantity of accumulated advertising loyalty points being a second, different quantity of accumulated advertising loyalty points and the triggering event occurring: determine a second, different benefit, and cause the display device to display the determined second, different benefit, and responsive to the determined advertising loyalty point level being a second, different advertising loyalty point level, the determined quantity of accumulated advertising loyalty points being the first quantity of accumulated advertising loyalty points and the triggering event occurring: determine the second, different benefit, and cause the display device to display the determined second, different benefit. ### Claim 9 (depends on 8) The gaming system of claim 8, wherein the triggering event comprises a win of a progressive award, the first benefit comprises a first additional award based on a first percentage of the progressive award and the second benefit comprises a second, different additional award based on a second, different percentage of the progressive award. ### Claim 10 (depends on 8) The gaming system of claim 8, wherein the triggering event comprises an initiation of a sequence including a quantity of plays of a game, the first benefit comprises a first additional quantity of plays of the game of the initiated sequence and the second benefit comprises a second, different additional quantity of plays of the game of the initiated sequence. ### Claim 11 (depends on 8) The gaming system of claim 8, wherein the triggering event comprises a play of a game, the first benefit comprises a first modification of an average expected payout of a paytable associated with the play of the game and the second benefit comprises a second, different modification of the average expected payout of the paytable associated with the play of the game. ### Claim 12 (depends on 8) The gaming system of claim 8, wherein the determined quantity of accumulated advertising loyalty points is distinct from any credits wagered, distinct from any promotional credits, and distinct from any player tracking points. ### Claim 13 (depends on 8) The gaming system of claim 8, wherein when executed by the processor after the occurrence of the triggering event, the instructions cause the processor to reduce the determined quantity of accumulated advertising loyalty points associated with the identified user. ### Claim 14 (depends on 8) The gaming system of claim 8, wherein when executed by the processor, the instructions cause the processor to determine the quantity of accumulated advertising loyalty points based on a quantity of advertisements consumed remote from the gaming system and prior to the occurrence of the triggering event. ### Claim 15 A method of operating a gaming system, the method comprising: identifying, by a processor, a user, determining, by the processor, an advertising loyalty point level associated with the identified user, responsive to the identified user being associated with a first advertising loyalty point level and a triggering event occurring: determining, by the processor, a first modification of a play of a game, and displaying, by a display device, the determined first modification of the play of the game, and responsive to the identified user being associated with a second, different advertising loyalty point level and the triggering event occurring: determining, by the processor, a second, different modification of the play of the game, and displaying, by the display device, the determined second, different modification of the play of the game. ### Claim 16 (depends on 15) The method of claim 15, wherein the triggering event occurs responsive to a redemption, via an input device, of a quantity of advertising loyalty points accumulated in association with the identified user. ### Claim 17 (depends on 15) The method of claim 15, further comprising determining, by the processor, the advertising loyalty point level associated with the identified user based on a quantity of advertisements consumed remote from the gaming system and prior to the play of the game. ### Claim 18 (depends on 15) The method of claim 15, further comprising, responsive to the identified user being associated with a third, different advertising loyalty point level and the triggering event occurring, causing no modification of the play of the game to occur. ### Claim 19 (depends on 15) The method of claim 15, wherein the first modification of the play of the game comprises a first increase of an average expected payout of a paytable associated with the play of the game and the second, different modification of the play of the game comprises a second, different increase of the average expected payout of the paytable associated with the play of the game. ### Claim 20 (depends on 15) The method of claim 15, wherein the first modification of the play of the game comprises a first increase of a probability of triggering a bonus event in association with the play of the game and the second, different modification of the play of the game comprises a second, different increase of a probability of triggering the bonus event in association with the play of the game.