# US 2021/0279932 A1 · Mini-Banner Content

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- Number: US 2021/0279932 A1
- Document ID: US20210279932A1
- Status: Published application
- Kind: A1
- Application number: 17/329,542
- Filed: 2021-05-25
- Published: 2021-09-09
- Earliest claimed: 2018-09-04
- Assignees: DISH Network L.L.C.
- Applicants: DISH Network L.L.C.
- Inventors: Sheshank Kodam; Vijetha Balla
- Web page: https://patentgrep.com/patent/US20210279932A1

## CPC

- G06Q 30/0276: {Advertisement creation}
- G06T 11/60: Creating or editing images; Combining images with text
- H04N 21/23412: {for generating or manipulating the scene composition of objects, e.g. MPEG-4 objects}
- H04N 21/23418: {involving operations for analysing video streams, e.g. detecting features or characteristics (television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59)}
- H04N 21/234318: {by decomposing into objects, e.g. MPEG-4 objects}
- H04N 21/4394: {involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams (arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58)}
- H04N 21/4316: {for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window}
- H04N 21/44008: {involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream (arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59)}
- H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06T: IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

Devices, systems, and methods are provided for use in interpreting, converting, generating, embedding, presenting, storing and otherwise using mini-banner content. For at least one embodiment, a mini-banner content system may include a secondary content system element which executes non-transient computer executable instructions to configure: a content interpreter to interpret secondary content, identify aspect information, and output the aspect information; a content converter, which when receiving aspect information at least one of retrieves a first element corresponding to the aspect information and/or generates a second element corresponding to the aspect information, and generates a mini-banner content element based upon results of the retrieving operation and/or the generating operation.

## Claims

### Claim 1

A device comprising:
a computer readable medium including first non-transient computer executable instructions which, when executed by a processor in the device, instantiate a content interpreter that:
interprets content by:
first discerning at least one visible aspect of the content; and
second discerning at least one background aspect of the content;
identifies, based on an interpretation of the content, aspect information for the content;
wherein the aspect information identifies the at least one visible aspect and the at least one background aspect; and
outputs the aspect information for further processing by the device.

### Claim 2 (depends on 1)

The device of claim 1,
wherein the at least one visible aspect identifies a feature, function or characteristic of an article of commerce depicted by the content.

### Claim 3 (depends on 2)

The device of claim 2,
wherein the at least one visible aspect, when presented by a presentation device, is visually perceptible by a person.

### Claim 4 (depends on 1)

The device of claim 1,
wherein the content interpreter further interprets content by:
third discerning at least one audible aspect of the content; and
wherein the aspect information further identifies the at least one audible aspect that, when presented by a presentation device, is audibly perceptible by a person.

### Claim 5 (depends on 4)

The device of claim 4,
wherein the content interpreter interprets the content by:
fourth discerning at least one non-tangible aspect of the content; and
wherein the aspect information further identifies the at least one non-tangible aspect that, when presented by the presentation device, is perceptible by the person.

### Claim 6 (depends on 5)

The device of claim 5,
wherein the at least one background aspect includes at least one of a weather condition, a location, and a geography with respect to which the at least one visible aspect, the at least one audible aspect, and the at least one non-tangible aspect is presented by the presentation device to the person.

### Claim 7 (depends on 1)

The device of claim 1,
wherein the content comprises at least one of real content, augmented reality content, and virtual reality content.

### Claim 8 (depends on 1)

The device of claim 1,
wherein the content interpret further interprets the content based upon at least one descriptor associated with the content.

### Claim 9 (depends on 8)

The device of claim 8,
wherein the descriptor identifies at least one aspect of the content.

### Claim 10 (depends on 8)

The device of claim 8,
wherein the descriptor identifies at least one technological constraint for presentation of the content.

### Claim 11

A device comprising:
a computer readable medium including first non-transient computer executable instructions which, when executed by a processor in the device, instantiate a content converter that:
receives aspect information for a given content from a content interpreter;
wherein the content interpreter interprets the given content by discerning at least one visible aspect of the given content and at least one background aspect of the given content;
performs, based on the received aspect information:
an element retrieving operation, for retrieving a first element corresponding to the aspect information; and
an element generating operation, for generating a new second element in view of the received aspect information; and
generates at least one mini-banner content element based upon results of the element retrieving operation and the element generating operation.

### Claim 12 (depends on 11)

The device of claim 11,
wherein the computer readable medium further comprises:
an element database, communicatively coupled to the content converter, and configured to store at least one of the first element and the new second element; and
wherein at least one of the first element and the new second element further correspond to at least one of the at least one visible aspect and the at least one background aspect of the given content.

### Claim 13 (depends on 12)

The device of claim 12,
wherein the given content comprises video content including one or more images depicting the at least one background aspect of the given content; and
wherein the content interpreter interprets the at least one background aspect to generate the aspect information.

### Claim 14 (depends on 12)

The device of claim 12,
wherein the element database is further configured to store the at least one mini-banner content element in at least one of a standard content format, an augmented reality content format, and a virtual reality content format.

### Claim 15 (depends on 12)

The device of claim 12,
wherein the first element includes a human visible perceptible representation of an article of commerce represented by the at least one visible aspect of the given content; and
wherein the at least one new second element includes a human visible perceptible representation of a dwelling space; and
wherein the at least one mini-banner content element provides a human visible perceptible representation of the article of commerce situated in the dwelling space.

### Claim 16 (depends on 12)

The device of claim 12,
wherein the at least one visible aspect includes information regarding a vehicle;
wherein the at least one background aspect includes information regarding a location for the vehicle;
wherein the at least one new second element includes a human visible perceptible representation of a user residence as the location for the vehicle; and
wherein the at least one mini-banner content element provides a human visible perceptible representation of the vehicle situated at the user residence.

### Claim 17

A device comprising:
a computer readable medium including first non-transient computer executable instructions which, when executed by a processor in the device, instantiate a mini-content embedder that:
embeds a mini-banner content element with a primary content to form a content presentation;
wherein the mini-banner content element is received from a content converter that:
receives aspect information for a given content from a content interpreter;
wherein the content interpreter generates the aspect information for the given content by discerning at least one visible aspect of the given content and at least one background aspect of the given content;
performs, based on the aspect information:
an element retrieving operation, for retrieving a first element corresponding to the aspect information; and
an element generating operation, for generating a new second element in view of the aspect information; and
generates the mini-banner content element based upon results of the element retrieving operation and the element generating operation.

### Claim 18 (depends on 17)

The device of claim 17,
wherein the computer readable medium further includes second non-transient computer executable instructions which, when executed by the processor, instantiate a content detector that:
determines a form of the primary content; and
wherein the mini-content embedder selects the mini-banner content element to embed with the primary content to generate the content presentation based on the form of the primary content and the aspect information.

### Claim 19 (depends on 18)

The device of claim 18,
wherein the form of the primary content includes virtual reality content;
wherein the mini-banner content element comprises a mini-banner virtual reality content element; and
wherein the mini-content embedder selects the mini-banner virtual reality content element to embed into the primary content presentation.

### Claim 20 (depends on 18)

The device of claim 18,
wherein the form of the primary content includes virtual reality content;
wherein the content converter generates a mini-banner virtual reality content element; and
wherein the mini-content embedder embeds the mini-banner virtual reality content element onto the virtual reality content to generate a virtual reality content presentation of the primary content.
