# US 2021/0279818 A1 · Split testing system and methods

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- Number: US 2021/0279818 A1
- Document ID: US20210279818A1
- Status: Published application
- Kind: A1
- Application number: 17/195,674
- Filed: 2021-03-09
- Published: 2021-09-09
- Earliest claimed: 2020-03-09
- Assignees: Echobox Ltd
- Applicants: Echobox Ltd
- Inventors: Antoine AMANN; Marc FLETCHER
- Web page: https://patentgrep.com/patent/US20210279818A1

## CPC

- G06Q 10/40: Business processes related to social networking or social networking services
- H04L 51/52: for supporting social networking services
- H04L 67/535: {Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34)}
- H04L 51/10: Multimedia information
- H04L 51/18: Commands or executable codes
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

A device for split testing a first object and a second object with a first group and a second group, comprising a split testing module. The split testing module is configured to arrange for the first object to be communicated to the first group and the second object to be communicated to the second group; arrange for the first object to be communicated to the second group and the second object to be communicated to the first group; obtain feedback data from each of the communications; and determine the performance of each object in dependence on the feedback data.

## Claims

### Claim 1

A device for split testing a first object and a second object with a first group and a second group, comprising:
a split testing module configured to:
arrange for the first object to be communicated to the first group and the second object to be communicated to the second group;
arrange for the first object to be communicated to the second group and the second object to be communicated to the first group;
obtain feedback data from each of the communications; and
determine the performance of each object in dependence on the feedback data.

### Claim 2 (depends on 1)

The device of claim 1, wherein the feedback data is indicative of how often the objects were interacted with.

### Claim 3 (depends on 1)

The device of claim 1, wherein the split testing module is further configured to obtain a number of times each object was interacted with.

### Claim 4 (depends on 3)

The device of claim 3, wherein the interaction is any one or more of the following: click, like, share, comment, and/or other user interaction.

### Claim 5 (depends on 3)

The device of claim 3, wherein the interaction is a click.

### Claim 6 (depends on 3)

The device of claim 3, wherein the split testing module is further configured to scale the number of times each object is interacted with during each communication.

### Claim 7 (depends on 6)

The device of claim 6, wherein the split testing module is configured to determine a number of times each object was communicated to and/or viewed by a member of a group.

### Claim 8 (depends on 6)

The device of claim 6, wherein the number of times each object is interacted with during the communication is scaled by a number of times each object was communicated to and/or viewed by a member of a group.

### Claim 9 (depends on 6)

The device of claim 6, wherein the number of times each object is interacted with for each communication is scaled by a highest number of times each object was communicated and/or viewed per group across all communications.

### Claim 10 (depends on 1)

The device of claim 1, wherein the split testing module is configured to obtain a definition for a first group and a definition for a second group.

### Claim 11 (depends on 10)

The device of claim 10, wherein the definitions are such that no members of the first group belong to that of the second group, and vice versa.

### Claim 12 (depends on 10)

The device of claim 10, wherein the definitions are demographics.

### Claim 13 (depends on 1)

The device of claim 1, wherein the split testing module is configured to output which object performed better.

### Claim 14 (depends on 1)

The device of claim 1, wherein the split testing module is configured to arrange for the communication of the object that performed better.

### Claim 15 (depends on 14)

The device of claim 14, wherein the communication is to a social media platform.

### Claim 16 (depends on 1)

The device of claim 1, wherein the second object is a variation of the first object.

### Claim 17 (depends on 1)

The device of claim 1, further comprising a presentation arrangement module and wherein the split testing module is configured to arrange for the communication of the objects through use of the presentation arrangement module.

### Claim 18 (depends on 1)

The device of claim 1, wherein the split testing module is configured to arrange to stop the second object being communicated to the first group and stop the first object being communicated to the second group.

### Claim 19

A method of split testing a first object and a second object with a first group and a second group, comprising the steps:
arranging for the first object to be communicated to the first group and the second object to be communicated to the second group;
arranging for the first object to be communicated to the second group and the second object to the first group;
obtaining feedback data from each the communications; and
determining the performance of each object in dependence on the feedback data.

### Claim 20 (depends on 19)

A computer program product for split testing which, when executed by a computer processor, causes the computer processor to carry out the method of claim 19.