# US 2021/0279766 A1 · Computer-Based System and Method for Providing an Augmented Reality Interface at Real-World Music Festivals

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- Number: US 2021/0279766 A1
- Document ID: US20210279766A1
- Status: Published application
- Kind: A1
- Application number: 17/183,815
- Filed: 2021-02-24
- Published: 2021-09-09
- Earliest claimed: 2020-03-04
- Inventors: Peter Garrett
- Web page: https://patentgrep.com/patent/US20210279766A1

## CPC

- G06Q 30/0269: {based on user profile or attribute}
- G06F 16/2465: {Query processing support for facilitating data mining operations in structured databases}
- G06N 3/042: Knowledge-based neural networks; Logical representations of neural networks
- G06N 3/08: Learning methods
- G06N 3/09: Supervised learning
- G06N 7/01: Probabilistic graphical models, e.g. probabilistic networks
- G06Q 10/02: Reservations, e.g. for tickets, services or events
- G06Q 20/127: {Shopping or accessing services according to a time-limitation}
- G06Q 20/321: {using wearable devices}
- G06Q 20/3224: {Transactions dependent on location of M-devices}
- G06Q 20/387: {Payment using discounts or coupons (relating to marketing G06Q30/02)}
- G06Q 20/405: {Establishing or using transaction specific rules}
- G06Q 30/0201: Market modelling; Market analysis; Collecting market data
- G06Q 30/0205: {based on location or geographical consideration}
- G06Q 30/0246: {Traffic}
- G06Q 30/0252: {based on events or environment, e.g. weather or festivals}
- G06Q 30/0256: {User search}
- G06Q 30/0267: {Wireless devices}
- G06Q 30/0273: Determination of fees for advertising
- G06T 11/00: Two-dimensional [2D] image generation
- G06T 11/65: on geographic maps
- H04L 67/1097: for distributed storage of data in networks, e.g. transport arrangements for network file system [NFS], storage area networks [SAN] or network attached storage [NAS]
- G06Q 2230/00: Voting or election arrangements
- G06T 2200/24: involving graphical user interfaces [GUIs]
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- G06N: COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
- G06T: IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

An advertising network includes a first network server containing real world media of consumers from a live event, a second network server containing sample media, virtual world media, and supporting meta data belonging to vendors, merchants, or service providers, a server interface to the first server distributed to consumer and third party computing appliances and a non-transitory medium resident on the first server containing machine-readable code thereon, the code instructing the first server to (a) process the real world media against sample media to identify virtual objects associated with virtual world media and supporting meta data, (b) upon recognition of a virtual object(s), retrieving associated virtual world media and supporting meta data, (c) integrating the retrieved virtual world media and supporting meta data with the real world media producing an augmented reality overlay layer, and transmitting that to a computing appliance operated by the consumer for display and interaction.

## Claims

### Claim 1

An advertising network comprising:
a first server connected to the network, the first server coupled to at least one data repository containing real world media belonging to individual ones of consumers that recorded or are recording the media at a live event;
a second server connected to the network, the second server coupled to at least one data repository containing sample media and virtual world media and supporting meta data belonging to individual ones of third-party vendors, merchants, or service providers the sample media previously recorded at the event location;
a server interface to the first server distributed over the network to individual ones of computing appliances connected to the network as end nodes, the computing appliances operated by the consumers; and
a non-transitory medium resident on the first server, the non-transitory medium containing machine-readable code thereon, the code executable and instructing the first server to;
(a) process the real-world media captured by the consumer against sample media previously recorded by the third-party vendor, merchant, or service provider to identify virtual objects associated with virtual world media and supporting meta data by the vendors, merchants, and service providers;
(b) upon recognizing one or more virtual objects designated by the third-party vendors, merchants, or service providers in the consumer's real-world media, retrieving associated virtual world media and supporting meta data;
(c) integrating the retrieved virtual world media and supporting meta data with the real-world media of the consumer in the form of an augmented reality overlay layer; and
(d) transmitting the augmented media to a computing appliance operated by the consumer for display on the consumer's computing appliance.

### Claim 2 (depends on 1)

The advertising network of claim 1, wherein the network is the Internet network and any connected sub networks, and the real-world media includes one or more images, videos, or audible recordings.

### Claim 3 (depends on 2)

The advertising network of claim 2, wherein the virtual world media includes one or more interactive images, icons, videos, pop-up windows, or an audible recording and supporting meta data includes, interactive text, graphics, navigable web links, and executable widgets.

### Claim 4 (depends on 1)

The advertising network of claim 1, wherein network connectivity between the first server and consumer computing appliances is through one of a third generation (3G), fourth generation (4G), or fifth generation (5G) wireless network, a satellite communication network, a microwave radio network, local area network (LAN), a wireless fidelity (WiFi) network, or a wide area network (WAN).

### Claim 5 (depends on 4)

The advertising network of claim 4, wherein the computing appliance is one of a lap top computer, a personal digital assistant (PDA), a cellular phone, a smart phone, a smart watch, or another smart wearable device.

### Claim 6 (depends on 1)

The advertising network of claim 1, wherein the stored real-world media and the stored virtual world media may be data mined for patterns wherein the pattern data may be incorporated into a rule associated with an executable command that may be automatically triggered or manually triggered.

### Claim 7 (depends on 6)

The advertising network of claim 6, wherein an action resulting from triggering an executable command may include, initiating a financial transaction, sending a digital message or notification, registering a digital vote, sharing computer displayed content between two or more consumers, sharing pattern data amongst consumers, providing digital access to value offers, making or securing a reservation, providing edit access to pattern data, accessing a website, accessing one or more digital files including media content, invoking a navigation path in a web browser extension or a meta browser extension and sharing Geo-location data of a consumer with one or more other consumers or third parties.

### Claim 8 (depends on 1)

The advertising network of claim 1, further including a function (e) for a processor processing augmentation to real world media to access a neural platform and retrieve one or more consumer preferences relating to stored real-world media and associated virtual world media and any supporting meta data.

### Claim 9 (depends on 8)

The advertising network of claim 8, wherein the one or more consumer preferences are discovered from pattern data recognized on the neural network.

### Claim 10 (depends on 9)

The advertising network of claim 9, wherein the pattern data includes one or more of data search patterns of a consumer, advertisement response patterns of a consumer, purchasing patterns of a consumer, account selection patterns of a consumer, value or offer redemption patterns of a consumer, and geographic location patterns of a consumer.

### Claim 11 (depends on 7)

The advertising network of claim 7, wherein the web browser extension or the meta browser extension is a computer program using an application programming interface from the first database to integrate with existing web browsers including but not limited to Google Chrome, Opera, Microsoft Explorer, Apple Safari, and Mozilla Firefox.

### Claim 12 (depends on 1)

The advertising network of claim 1, wherein virtual objects are recorded by third party vendors, merchants or service providers and are associated with virtual world media and associated meta data.

### Claim 13 (depends on 1)

The advertising network of claim 1, wherein consumers and third-party vendors, merchants, and service providers subscribe to a service to enable practice on the advertisement network.

### Claim 14 (depends on 13)

The advertising network of claim 13, wherein third-party vendors, merchants, and service providers pay for virtual objects as advertising space.

### Claim 15 (depends on 1)

The advertising network of claim 1, wherein the first and second servers share a media storage platform repository for storing real world media and virtual world media and supporting meta data instead of maintaining separate media repositories.