# US 2021/0279765 A1 · System for mediating advertisement and operation method therefor

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- Number: US 2021/0279765 A1
- Document ID: US20210279765A1
- Status: Published application
- Kind: A1
- Application number: 17/261,298
- Filed: 2019-05-08
- Published: 2021-09-09
- Earliest claimed: 2018-07-20
- Assignees: Samsung Electronics Co., Ltd.; Cheil Communications Inc.
- Applicants: Samsung Electronics Co., Ltd.; Cheil Communications Inc.
- Inventors: Jaehyuck SHIN; Sanghyo KIM; Changsoo MOON; Kichan RYU; Daewon CHO
- Web page: https://patentgrep.com/patent/US20210279765A1

## CPC

- G06Q 30/0241: Advertisements
- G06Q 30/0242: Determining effectiveness of advertisements
- G06Q 30/0251: Targeted advertisements
- G06Q 30/0276: {Advertisement creation}
- G06Q 30/0277: {Online advertisement}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

An advertisement mediating system includes: a communicator configured to receive, from a first device, information about content into which an advertisement is to be inserted and information about an inventory included in the content, and transmitting, to one or more second devices, the information about the content and the information about the inventory; a memory storing one or more instructions; and a processor configured to execute the one or more instructions stored in the memory, wherein the processor is configured to execute the one or more instruction to perform, when a request for inserting the advertisement into the inventory is received from the one or more second devices, a control operation of selecting advertisement content from among a plurality of pieces of advertisement content corresponding to the one or more second devices, receiving the selected advertisement content, and transmitting the advertisement content to a third device that executes the content.

## Claims

### Claim 1

An advertisement mediating system comprising:
a communicator configured to receive, from a first device, information about content into which an advertisement is to be inserted and information about an inventory included in the content, and transmit, to one or more second devices, the information about the content and the information about the inventory;
a memory storing one or more instructions; and
a processor configured to execute the one or more instructions stored in the memory,
wherein the processor is configured to execute the one or more instructions to perform, when a request for inserting the advertisement into the inventory is received from the one or more second devices, a control operation of selecting advertisement content from among a plurality of pieces of advertisement content corresponding to the one or more second devices, receiving the selected advertisement content, and transmitting the advertisement content to a third device that executes the content.

### Claim 2 (depends on 1)

The advertisement mediating system of claim 1, wherein the information about the content includes at least one of a kind of the content, category information of the content, provider information of the content, and information about a target user of the content.

### Claim 3 (depends on 1)

The advertisement mediating system of claim 1, wherein the information about the inventory includes at least one of information about an object in which the inventory is set, size information of the inventory, shape information of the inventory, information about a format of an advertisement that is insertable into the inventory, and context information of the inventory.

### Claim 4 (depends on 1)

The advertisement mediating system of claim 1, wherein the inventory is set in an object included in the content.

### Claim 5 (depends on 1)

The advertisement mediating system of claim 1, wherein the processor is further configured to execute the one or more instructions to perform a control operation of transmitting, to the first device, advertisement module software for generating the inventory in the content.

### Claim 6 (depends on 1)

The advertisement mediating system of claim 1, wherein the processor is further configured to execute the one or more instructions to select the advertisement content from among the plurality of pieces of advertisement content corresponding to the one or more second devices, based on at least one of a type of content to be inserted into the inventory, an advertising period, and a desired purchase price for the inventory, received from the one or more second devices, and the information about the inventory.

### Claim 7 (depends on 1)

The advertisement mediating system of claim 1, wherein the processor is further configured to execute the one or more instructions to perform a control operation of transmitting, to the first device, information about the selected advertisement content, and transmitting, to the one or more second devices, information about whether the plurality of pieces of advertisement content have been selected.

### Claim 8 (depends on 1)

The advertisement mediating system of claim 1, wherein the processor is further configured to execute the one or more instructions to perform a control operation of requesting an external advertisement server to send advertisement content to be inserted into the inventory, transmitting the information about the content and the information about the inventory to the external advertisement server, and receiving, from the external advertisement server, the advertisement content to be inserted into the inventory.

### Claim 9 (depends on 8)

The advertisement mediating system of claim 8, wherein the processor is further configured to execute the one or more instructions to perform a control operation of transmitting, to the third device, the advertisement content received from the external advertisement server.

### Claim 10

An operation method of an advertisement mediating system, comprising:
receiving, from a first device, information about content into which an advertisement is to be inserted and information about an inventory included in the content;
transmitting, to one or more second devices, the information about the content and the information about the inventory;
receiving, from the one or more second devices, a request for inserting the advertisement into the inventory;
selecting advertisement content from among a plurality of pieces of advertisement content corresponding to the one or more second devices, and receiving the selected advertisement content; and
transmitting the advertisement content to a third device that executes the content.

### Claim 11 (depends on 10)

The operation method of claim 10, further comprising transmitting, to the first device, advertisement module software for generating the inventory in the content.

### Claim 12 (depends on 10)

The operation method of claim 10, wherein the selecting of the advertisement content from among the plurality of pieces of advertisement content corresponding to the one or more second devices, and the receiving of the selected advertisement content comprise selecting the advertisement content from among the plurality of pieces of advertisement content corresponding to the one or more second devices, based on at least one of a type of content to be inserted into the inventory, an advertising period, and a desired purchase price for the inventory, received from the one or more second devices, and the information about the inventory.

### Claim 13 (depends on 10)

The operation method of claim 10, further comprising:
transmitting, to the first device, information about the selected advertisement content; and
transmitting, to the one or more second devices, information about whether the plurality of pieces of advertisement content have been selected.

### Claim 14 (depends on 10)

The operation method of claim 10, further comprising:
requesting an external advertisement server to send advertisement content to be inserted into the inventory, and transmitting, to the external advertisement server, the information about the content and the information about the inventory; and
receiving the advertisement content to be inserted into the inventory from the external advertisement server.

### Claim 15 (depends on 14)

The operation method of claim 14, further comprising transmitting, to the third device, the advertisement content received from the external advertisement server.