# US 2021/0279291 A1 · Systems and methods for selective distribution of online content > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2021/0279291 A1 - Document ID: US20210279291A1 - Status: Published application - Kind: A1 - Application number: 17/326,763 - Filed: 2021-05-21 - Published: 2021-09-09 - Earliest claimed: 2013-05-31 - Assignees: Verizon Media Inc. - Applicants: Verizon Media Inc. - Inventors: Seth Mitchell DEMSEY - Web page: https://patentgrep.com/patent/US20210279291A1 ## CPC - G06F 16/94: {Hypermedia (Hyperlinking G06F40/134)} - G06F 16/958: Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking - G06F 40/134: Hyperlinking - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) ## Abstract Systems and methods are disclosed for online distribution of content. One method includes: receiving, from a first content publisher, a request to publish, on a web page of a second content publisher in a network of publishers, a link to or preview of content of the first content publisher, wherein the request includes at least one parameter associated with at least one attribute of a desired viewer of the link to or preview of content; receiving, from the second content publisher in the network, a request for a link to or preview of content of a publisher in the network, the request including at least one identifier associated with a prospective viewer of a web page of the second content publisher; and determining whether to display a link to or preview of content of the first content publisher on the web page of the second content publisher. ## Claims ### Claim at position 1 1-20. (canceled) ### Claim 21 A computer-implemented method for executing online distribution of content, the method comprising: receiving, from a first content publisher that publishes a first web page, a request to publish content associated with the first content publisher on a second web page associated with a second content publisher; receiving, from the second content publisher, a request for content, the request including at least one identifier associated with a prospective viewer of a web page of the second content publisher; comparing the at least one identifier with at least one attribute of a desired viewer of the first content publisher; and providing for display, to the second content publisher or a device of the prospective viewer, the content of the first content publisher, based on at least the comparison of the at least one identifier with the at least one attribute of the desired viewer of the first content publisher. ### Claim 22 (depends on 21) The computer-implemented method of claim 21, wherein the at least one identifier associated with the prospective viewer of the web page of the second content publisher includes at least one attribute selected from the group of: geographic location, website history, age, gender, search history, profession, or combinations thereof. ### Claim 23 (depends on 21) The computer-implemented method of claim 21, wherein the at least one identifier associated with the prospective viewer of the web page of the second content publisher is selected from the group of: recency, frequency, demographic, email address, or combinations thereof. ### Claim 24 (depends on 21) The computer-implemented method of claim 21, further comprising a step of determining, based on the comparison, whether to display a link to or preview of content of the first content publisher on the web page of the second content publisher. ### Claim 25 (depends on 24) The computer-implemented method of claim 24, wherein the request from the second content publisher includes a minimum price it will accept to display a link to or preview of content of the first content publisher. ### Claim 26 (depends on 24) The computer-implemented method of claim 24, wherein the step of determining whether to display the link to or preview of content of the first content publisher on the web page of the second content publisher is further based on a price the first content publisher will pay for a content publisher to display a link to or preview of the content, and a minimum price the second content publisher provided will accept to display a link to or preview of the content. ### Claim 27 (depends on 24) The computer-implemented method of claim 24, further comprising a step of receiving, from an advertiser, at least one parameter associated with paying for the prospective viewer of the webpage of the second content publisher to view an advertisement displayed on the webpage of the first content publisher. ### Claim 28 (depends on 27) The computer-implemented method of claim 27, wherein the at least one parameter associated with paying for the prospective viewer to view the advertisement is selected from the group consisting of: viewer recency, viewer frequency, viewer demographic, or any combination thereof. ### Claim 29 (depends on 27) The computer-implemented method of claim 27, wherein the step of determining whether to display the link to or preview of content of the first content publisher on the web page of the second content publisher further comprises comparing the at least one identifier with the at least one parameter associated with paying for the prospective viewer to view the advertisement, to determine whether to display a link to or preview of content from the first content publisher on the web page of the second content publisher. ### Claim 30 A system for executing online distribution of content, the system including: a computer readable data storage device storing instructions for executing an distribution of content; and a processor configured to execute the instructions to perform a method including: receiving, from a first content publisher that publishes a first web page, a request to publish content associated with the first content publisher on a second web page associated with a second content publisher; receiving, from the second content publisher, a request for content, the request including at least one identifier associated with a prospective viewer of a web page of the second content publisher; comparing the at least one identifier with at least one attribute of a desired viewer of the first content publisher; and providing for display, to the second content publisher or a device of the prospective viewer, the content of the first content publisher, based on at least the comparison of the at least one identifier with the at least one attribute of the desired viewer of the first content publisher. ### Claim 31 (depends on 30) The system of claim 30, wherein the method further includes a step of determining, based on the comparison, whether to display a link to or preview of content of the first content publisher on the web page of the second content publisher. ### Claim 32 (depends on 31) The system of claim 31, wherein the step of determining whether to display the link to or preview of content of the first content publisher on the web page of the second content publisher is further based on a price the first content publisher will pay for a content publisher to display a link to or preview of the content, and a minimum price the second content publisher provided will accept to display a link to or preview of the content. ### Claim 33 (depends on 32) The system of claim 32, wherein the method further comprises a step of receiving, from an advertiser, at least one parameter associated with paying for the prospective viewer of the webpage of the second content publisher to view an advertisement displayed on the webpage of the first content publisher. ### Claim 34 (depends on 33) The system of claim 33, wherein the at least one parameter associated with paying for a prospective viewer to view the advertisement is selected from the group consisting of: viewer recency, viewer frequency, viewer demographic, or any combination thereof. ### Claim 35 (depends on 30) The system of claim 30, wherein the method further comprises a step of determining, based on a comparison of the at least one identifier with at least one parameter associated with paying for the prospective viewer to view the advertisement, to determine whether to display a link to or preview of content of the first content publisher on the web page of the second content publisher. ### Claim 36 A computer-readable medium storing instructions that, when executed by a processor, cause the processor to execute online distribution of content, including: receiving, from a first content publisher that publishes a first web page, a request to publish content associated with the first content publisher on a second web page associated with a second content publisher; receiving, from the second content publisher, a request for content, the request including at least one identifier associated with a prospective viewer of a web page of the second content publisher; comparing the at least one identifier with at least one attribute of a desired viewer of the first content publisher; and providing for display, to the second content publisher or a device of the prospective viewer, the content of the first content publisher, based on at least the comparison of the at least one identifier with the at least one attribute of the desired viewer of the first content publisher. ### Claim 37 (depends on 36) The computer-readable medium of claim 36, wherein the instructions further include determining, based on the comparison, whether to display a link to or preview of content from the first content publisher on the web page of the second content publisher. ### Claim 38 (depends on 37) The computer-readable medium of claim 37, wherein the step of determining whether to display a link to or preview of content from the first content publisher on the web page of the second content publisher is further based on a price the first content publisher will pay for a content publisher to display a link to or preview of the content, and a minimum price the second content publisher provided will accept to display a link to or preview of the content. ### Claim 39 (depends on 38) The computer-readable medium of claim 38, wherein the instructions further include receiving, from an advertiser, at least one parameter associated with paying for the prospective viewer of the webpage of the second content publisher to view an advertisement displayed on the webpage of the first content publisher. ### Claim 40 (depends on 39) The computer-readable medium of claim 39, wherein the step of determining whether to display the link to or preview of content of the first content publisher on the web page of the second content publisher is further based on at least one parameter associated with paying for the prospective viewer to view the advertisement selected from the group consisting of: viewer recency, viewer frequency, viewer demographic, or any combination thereof.