Message exchange system

A system comprising:

• one or more computer processors;
• and
• one or more computer-readable mediums storing instructions that, when executed by the one or more computer processors, cause the system to perform operations comprising:
• receiving a request to transmit a message to a recipient device, the request associated with a first account;
• gathering a first set of criteria associated with the first account;
• gathering a first bid provided by a first routing provider and a second bid provided by a second routing provider, the first bid indicating a first cost value for the first routing provider to deliver the first message to the recipient device, and the second bid indicating a second cost value for the second routing provider to deliver the first message to the recipient device;
• gathering a first quality score describing a likelihood that the message will be received by the recipient device if delivered by the first routing provider, and a second quality score describing a likelihood that the message will be received by the recipient device if delivered by the second routing provider;
• selecting the first routing provider to deliver the message to the recipient device based on the first set of criteria associated with the first account, the first bid, the second bid, the first quality score and the second quality score;
• and
• causing the message to be transmitted to the recipient device via the first routing provider.

A non-transitory computer-readable medium storing instructions that, when executed by one or more computer processors of one or more computing devices, cause the one or more computing devices to perform operations comprising:

• receiving a request to transmit a message to a recipient device, the request associated with a first account;
• gathering a first set of criteria associated with the first account;
• gathering a first bid provided by a first routing provider and a second bid provided by a second routing provider, the first bid indicating a first cost value for the first routing provider to deliver the first message to the recipient device, and the second bid indicating a second cost value for the second routing provider to deliver the first message to the recipient device;
• gathering a first quality score describing a likelihood that the message will be received by the recipient device if delivered by the first routing provider, and a second quality score describing a likelihood that the message will be received by the recipient device if delivered by the second routing provider;
• selecting the first routing provider to deliver the message to the recipient device based on the first set of criteria associated with the first account, the first bid, the second bid, the first quality score and the second quality score;
• and
• causing the message to be transmitted to the recipient device via the first routing provider.