Systems, apparatus, and methods for providing an interactive self-service interface for receiving selection of selectable location indicators and generating an impression object based on the selection

An apparatus comprising at least one processor and at least one non-transitory memory including program code, the at least one non-transitory memory and the program code configured to, with the at least one processor, cause the apparatus to:

• transmit an interactive self-service interface to a merchant device associated with a merchant account, wherein the interactive self-service interface comprises one or more selectable merchant location indicators corresponding to one or more merchant locations associated with the merchant account;
• receive, via the interactive self-service interface and from the merchant device, at least one selection of the one or more selectable merchant location indicators corresponding to at least one selected merchant location;
• generate an impression object based at least in part on the at least one selection of the one or more selectable merchant location indicators;
• transmit a publication confirmation request associated with the impression object to the merchant device;
• determine a real-time consumer device location associated with a consumer device based on one or more of an Internet Protocol (IP) address associated with the consumer device, cell-tower triangulation data associated with the consumer device, global positioning system (GPS) data associated with the consumer device, or a personal area network (PAN) associated with the consumer device;
• and
• in response determining that the real-time consumer device location is within a predetermined threshold of the at least one selected merchant location and receiving approval indication via the interactive self-service interface and from the merchant device, transmit the impression object to the consumer device.

A computer program product comprising at least one non-transitory computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program code portions comprising an executable portion configured to:

• transmit an interactive self-service interface to a merchant device associated with a merchant account, wherein the interactive self-service interface comprises one or more selectable merchant location indicators corresponding to one or more merchant locations associated with the merchant account;
• receive, via the interactive self-service interface and from the merchant device, at least one selection of the one or more selectable merchant location indicators corresponding to at least one selected merchant location;
• generate an impression object based at least in part on the at least one selection of the one or more selectable merchant location indicators;
• transmit a publication confirmation request associated with the impression object to the merchant device;
• determine a real-time consumer device location associated with a consumer device based on one or more of an Internet Protocol (IP) address associated with the consumer device, cell-tower triangulation data associated with the consumer device, global positioning system (GPS) data associated with the consumer device, or a personal area network (PAN) associated with the consumer device;
• and
• in response to determining that the real-time consumer device location is within a predetermined threshold of the at least one selected merchant location and receiving approval indication via the interactive self-service interface and from the merchant device, transmit the impression object to the consumer device.

A computer-implemented method comprising:

• transmitting an interactive self-service interface to a merchant device associated with a merchant account, wherein the interactive self-service interface comprises one or more selectable merchant location indicators corresponding to one or more merchant locations associated with the merchant account;
• receiving, via the interactive self-service interface and from the merchant device, at least one selection of the one or more selectable merchant location indicators corresponding to at least one selected merchant location;
• generating an impression object based at least in part on the at least one selection of the one or more selectable merchant location indicators;
• transmitting a publication confirmation request associated with the impression object to the merchant device;
• determining a real-time consumer device location associated with a consumer device based on one or more of an Internet Protocol (IP) address associated with the consumer device, cell-tower triangulation data associated with the consumer device, global positioning system (GPS) data associated with the consumer device, or a personal area network (PAN) associated with the consumer device;
• and
• in response to determining that the real-time consumer device location is within a predetermined threshold of the at least one selected merchant location and receiving approval indication via the interactive self-service interface and from the merchant device, transmitting the impression object to the consumer device.