Managing impressions of an advertisement campaign
AssigneeRovi Guides, Inc.
InventorsJoshua Brenner, Christopher Ambrozic
Life of this patent
Estimating the term…
Abstract
The present disclosure provides for management of impressions in advertisement campaigns. Impressions may be moved between different impression media based on performance metrics and historical data. Impression budgets may be modified in an active campaign based on forecasts determined using current performance data. Impression budgets may be reallocated between simultaneously active advertisement campaigns.
Claims22
A method for managing impressions, comprising:
- determining, using processing circuitry, that a content provider launched at least two advertisement campaigns, each campaign associated with a respective subject being advertised and each campaign allocated a respective number of budgeted impressions;
- calculating for each advertisement campaign of the at least two advertisement campaigns, using the processing circuitry, a respective rate of impression generation;
- determining, using the processing circuitry, a redistribution of allocations of each of the respective number of budgeted impressions amongst the at least two advertisement campaigns based on each of the respective rates of impression generation;
- and
- causing to be implemented, using the processing circuitry, the redistribution amongst the at least two advertisement campaigns.
A system for managing impressions, comprising:
- processing circuitry configured for:
- determining that a content provider launched at least two advertisement campaigns, each campaign associated with a respective subject being advertised and each campaign allocated a respective number of budgeted impressions;
- calculating for each advertisement campaign of the at least two advertisement campaigns a respective rate of impression generation;
- determining a redistribution of allocations of each of the respective number of budgeted impressions amongst the at least two advertisement campaigns based on each of the respective rates of impression generation;
- and
- causing to be implemented the redistribution amongst the at least two advertisement campaigns.
A non-transitory computer-readable medium having instructions programmed thereon for managing impressions by performing the method comprising:
- Determining that a content provider launched at least two advertisement campaigns, each campaign associated with a respective subject being advertised and each campaign allocated a respective number of budgeted impressions;
- calculating for each advertisement campaign of the at least two advertisement campaigns a respective rate of impression generation;
- determining a redistribution of allocations of each of the respective number of budgeted impressions amongst the at least two advertisement campaigns based on each of the respective rates of impression generation;
- and
- causing to be implemented the redistribution amongst the at least two advertisement campaigns.
22-35. (canceled)
Dependencies are inferred from the claim text.