Electronic device and control method thereof

An electronic device comprising:

• an acquiring unit configured to acquire a positional relationship between a subject and the electronic device;
• a posture information acquiring unit configured to acquire a posture information of the subject;
• a normalization unit configured to normalize the posture information of the subject based on the positional relationship between the subject and the electronic device;
• and
• a controlling unit configured to perform control to perform predetermined notification in a case where the posture information of the subject that is normalized by the normalization unit satisfies a predetermined condition, and control not to perform the predetermined notification in a case where posture information of the subject that is normalized by the normalization unit does not satisfy the predetermined condition.