An image generation method of an image generation apparatus which generates an image for causing an illusion that an object which is not actually moving is perceived to be moving,
- the image generation method comprising generating a composited target image by a composition process in which a target, a dark object, and a light object having approximately the same shape are composited based on three images of the target, the dark object, and the light object, wherein
- luminance of the dark object is lower than luminance of the target,
- luminance of the light object is higher than the luminance of the target, and
- the composition process is a process of obtaining an image that is equivalent to an image including an object obtained by an incomplete superposition in which a part of the dark object and a part of the light object are hidden by the target.