# US 2021/0241318 A1 · Method and device for displaying commodity advertisement, and computer-readable storage medium > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2021/0241318 A1 - Document ID: US20210241318A1 - Status: Published application - Kind: A1 - Application number: 16/762,294 - Filed: 2019-10-16 - Published: 2021-08-05 - Earliest claimed: 2018-12-17 - Assignees: Boe Technology Group Co., Ltd. - Applicants: Boe Technology Group Co., Ltd. - Inventors: Xin LI; Ning JIA; Wenchu DONG; Honglei ZHANG - Web page: https://patentgrep.com/patent/US20210241318A1 ## CPC - G06Q 30/0269: {based on user profile or attribute} - G06Q 30/0242: Determining effectiveness of advertisements - G06Q 30/0243: {Comparative campaigns} - G06Q 30/0251: Targeted advertisements - G06Q 30/0261: {based on user location} - G06Q 30/0272: Period of advertisement exposure - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract A method and a device for displaying a commodity advertisement, and a computer-readable storage medium. The method for displaying a commodity advertisement includes: obtaining object attribute information of one or more display objects of a display terminal who view a commodity advertisement, the object attribute information including at least gender information of each display object and display object quantity information corresponding to each gender; determining a first display object according to the obtained object attribute information, and selecting, according to the first display object, a first advertisement from a first category of commodity advertisements for display; and obtaining distance information between at least one display object and a preset target during displaying the first advertisement, and determining, according to the distance information, whether to select a second advertisement from a second category of commodity advertisements for display. The first advertisement and the second advertisement are advertisements of a same commodity. ## Claims ### Claim 1 A method for displaying a commodity advertisement, comprising: obtaining object attribute information of one or more target objects of a display terminal who view a commodity advertisement, the object attribute information comprising at least gender information of each target object and target object quantity information corresponding to each gender; determining a first target object according to the obtained object attribute information, and selecting, from a first category of commodity advertisements, a first advertisement for the first target object to display the first advertisement on the display terminal; and obtaining distance information between at least one target object and a preset target during the display terminal displaying the first advertisement, and determining, according to the distance information, whether to select a second advertisement from a second category of commodity advertisements to display on the display terminal, wherein the first advertisement and the second advertisement are advertisements of a same commodity. ### Claim 2 (depends on 1) The method according to claim 1, wherein the second advertisement provides other information about the same commodity in addition to content information contained in the first advertisement. ### Claim 3 (depends on 1) The method according to claim 1, wherein the determining, according to the distance information, whether to select the second advertisement from the second category of commodity advertisements to display on the display terminal comprises: selecting the second advertisement from the second category of commodity advertisements to display on the display terminal, in response to the distance information meeting a preset distance threshold requirement; and selecting, from the second category of commodity advertisements, another advertisement different from the second advertisement to display on the display terminal, in response to the distance information not meeting the preset distance threshold requirement. ### Claim 4 (depends on 1) The method according to claim 1, wherein the determining, according to the distance information, whether to select the second advertisement from the second category of commodity advertisements to display on the display terminal comprises: selecting the second advertisement from the second category of commodity advertisements to display on the display terminal, in response to the distance information meeting a preset distance threshold requirement; and reobtaining object attribute information of one or more target objects of the display terminal who view the commodity advertisement, in response to the distance information not meeting the preset distance threshold requirement. ### Claim 5 (depends on 1) The method according to claim 1, wherein in a case where it is determined to select the second advertisement from the second category of commodity advertisements to display on the display terminal, the method further comprises: determining whether there is a touch operation on a display interface of the display terminal during the display terminal displaying the second advertisement, and selecting a third advertisement from a third category of commodity advertisements to display on the display terminal, in response to the touch operation, wherein the first advertisement, the second advertisement, and the third advertisement are advertisements of the same commodity. ### Claim 6 (depends on 5) The method according to claim 5, wherein the third advertisement comprises at least one selected from a group consisting of position information of the commodity, evaluation information of the commodity, and a purchase link of the commodity. ### Claim 7 (depends on 5) The method according to claim 5, further comprising: selecting, from the second category of commodity advertisements, another advertisement different from the second advertisement to display on the display terminal, in response to no touch operation. ### Claim 8 (depends on 1) The method according to claim 1, wherein the gender information comprises male and female, and the determining the first target object according to the obtained object attribute information comprises: determining a target object of the one or more target objects whose gender information is male as the first target object, in a case where a number of the target object of the one or more target objects whose gender information is male is greater than a number of a target object of the one or more target objects whose gender information is female; determining the target object of the one or more target objects whose gender information is female as the first target object, in a case where the number of the target object of the one or more target objects whose gender information is male is less than number of the target object of the one or more target objects whose gender information is female; and determining the target object of the one or more display objects whose gender information is male or the target object of the one or more target objects whose gender information is female as the first target object, in a case where the number of the target object of the one or more target objects whose gender information is male is equal to the number of the target object of the one or more target objects whose gender information is female. ### Claim 9 (depends on 1) method according to claim 1, wherein the selecting, from the first category of commodity advertisements, the first advertisement for the first ranking a plurality of different first advertisements, and sequentially displaying the plurality of different first advertisements. ### Claim 10 (depends on 3) The method according to claim 3, wherein the present distance threshold requirement is that a distance between the at least one target object and the preset target is less than a preset distance threshold. ### Claim 11 (depends on 1) The method according to claim 1, wherein the first advertisement is a static advertisement; and the second advertisement is a dynamic advertisement. ### Claim 12 (depends on 1) The method according to claim 1, further comprising: playing audio content of the second advertisement during the display terminal displaying the second advertisement. ### Claim 13 A commodity advertisement display device, comprising: an obtaining circuit configured to obtain object attribute information of one or more target objects of a display terminal who view a commodity advertisement, the object attribute information comprising at least gender information of each target object and target object quantity information corresponding to each gender; a display circuit configured to determine a first target object according to the obtained object attribute information, and select, from a first category of commodity advertisements, a first advertisement for the first target object to display the first target object on the display terminal; and a determining circuit configured to obtain distance information between at least one target object and a preset target during the display terminal displaying the first advertisement, and determine, according to the distance information, whether to select a second advertisement from a second category of commodity advertisements to display on the display terminal, wherein the first advertisement and the second advertisement are advertisements of a same commodity, and the second advertisement contains more content information than the first advertisement. ### Claim 14 A commodity advertisement display device, comprising: one or more processors; and one or more memories, wherein the one or more memories store computer readable codes which, when executed by the one or more processors, perform following steps: obtaining object attribute information of one or more display objects of a display terminal who view a commodity advertisement, the object attribute information comprising at least gender information of each target object and target object quantity information corresponding to each gender; determining a first target object according to the obtained object attribute information, and selecting, from a first category of commodity advertisements, a first advertisement for the first target object to display the first advertisement on the display terminal; and obtaining distance information between at least one target object and a preset target during the display terminal displaying the first advertisement, and determining, according to the distance information, whether to select a second advertisement from a second category of commodity advertisements to display on the display terminal, wherein the first advertisement and the second advertisement are advertisements of a same commodity. ### Claim 15 (depends on 14) The commodity advertisement display device according to claim 14, further comprising a camera, wherein the camera is configured to obtain an image of the one or more target objects of the display terminal who view the commodity advertisement, and transmit the image to the processor. ### Claim 16 (depends on 14) The commodity advertisement display device according to claim 14, wherein the display terminal comprises a display panel, wherein the display panel is configured to display the first advertisement and the second advertisement. ### Claim 17 (depends on 16) The commodity advertisement display device according to claim 16, wherein the display panel is further configured to detect a touch operation performed on the display panel and provide a touch operation detection result to the one or more processors. ### Claim 18 (depends on 14) The commodity advertisement display device according to claim 14, further comprising a speaker, wherein the speaker is configured to play audio content of the second advertisement. ### Claim 19 (depends on 1) A non-transitory computer-readable storage medium storing computer instructions, wherein the computer instructions, when executed by a processor, cause the processor to perform the method for displaying the commodity advertisement according to claim 1. ### Claim 20 (depends on 19) The non-transitory computer-readable storage medium according to claim 19, wherein the second advertisement provides other information about the same commodity in addition to content information contained in the first advertisement.