# US 2021/0241302 A1 · Systems and methods for dual pricing

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- Number: US 2021/0241302 A1
- Document ID: US20210241302A1
- Status: Published application
- Kind: A1
- Application number: 17/166,782
- Filed: 2021-02-03
- Published: 2021-08-05
- Earliest claimed: 2020-02-05
- Inventors: Jerry Cain
- Web page: https://patentgrep.com/patent/US20210241302A1

## CPC

- G06Q 30/0206: {Price or cost determination based on market factors}
- G06K 1/121: {by printing code marks (applying code marks to labels B65C9/46; marking or coding completed packages B65B61/26)}
- G06K 19/06028: {using bar codes}
- G06Q 20/201: {Price look-up processing, e.g. updating}
- G06Q 20/202: {Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR}
- G06Q 20/387: {Payment using discounts or coupons (relating to marketing G06Q30/02)}
- G06Q 20/405: {Establishing or using transaction specific rules}
- G06Q 30/0185: {Product, service or business identity fraud}
- G06Q 30/0623: {by investigating goods or services}
- G06K 7/1413: {1D bar codes}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06K: GRAPHICAL DATA READING (image or video recognition or understanding G06V); PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS

## Abstract

A system for and method of generating alternative pricing is provided. A user accesses an online portal to set a pricing scheme for products. The user inputs a credit card price for one or more products along with a desired cash discount rate or amount. The invention can then generate a second price for each product and check said prices for compliance against one or more rules and regulations set by credit card issuers, state governments, and/or federal governments. Some embodiments of the invention include notifying the user of non-compliance and automatically providing iterative pricing checks to find the best compliant price. The invention can also generate a reference or point-of-sale code which can be utilized by a consumer to view a final resulting price list.

## Claims

### Claim 1

A method for generating pricing, the method comprising:
setting a first pricing structure, said first pricing structure comprising one or more products, each product associated with a respective price; setting a first price constraint;
setting a second price constraint;
generating a second price structure, wherein said first price structure, first price constraint, and second price constraint are used to generate the second price structure comprising applying a discount rate or an upcharge rate to the first pricing structure using a software discounting application or a software upcharge application, respectively;
validating said second price structure against one or more rules to check for compliance, wherein compliance is achieved when said second price structure complies with said one or more rules.

### Claim 2 (depends on 1)

The method of claim 1, wherein the rules proscribe a merchant from adding credit card fees to the standard price at a point of purchase.

### Claim 3 (depends on 2)

The method of claim 2, wherein the respective price is a standard price used for credit card purchases.

### Claim 4 (depends on 3)

The method of claim 3, wherein the second price structure is generated by applying the discount rate using the software discounting application.

### Claim 5 (depends on 4)

The method of claim 4, wherein the software discounting application comprises a computational algorithm comprising the discount rate and the standard price.

### Claim 6 (depends on 5)

The method of claim 5, wherein the computational algorithm comprises an equation consisting of dividing the standard price by one plus the discount rate.

### Claim 7 (depends on 1)

The method of claim 1, wherein the respective price is a standard price used for cash purchases.

### Claim 8 (depends on 7)

The method of claim 7, wherein the second price structure is generated by applying the upcharge rate using the software upcharge application.

### Claim 9 (depends on 8)

The method of claim 8, wherein the software upcharge application comprises a computational algorithm comprising the upcharge rate and the standard price.

### Claim 10 (depends on 9)

The method of claim 9, wherein the computational algorithm comprises an equation consisting of multiplying the standard price by one plus the discount rate.

### Claim 11 (depends on 1)

The method of claim 1 further comprising printing a product label for each product and placing said product label on or proximate to said product, wherein:
the product label comprises a price of the first price structure and a price of the second price structure, or
the product label comprises a barcode that, when scanned by a customer, displays a price of the first price structure and a price of the second price structure on a customer interface.

### Claim 12

A distributed network system for generating two prices for a product, the system comprising:
a central processing unit (CPU) comprising:
a database comprising price information for each product of a plurality of products, said price information uploaded via the second user interface,
a software application comprising a computational algorithm that calculates a second price for each product of said plurality of products, said algorithm comprising a first variable consisting of a rate factor and a second variable consisting of a standard price;
a first user interface device;
a second user interface device;
a printer;
a product label comprising a price listing or a barcode, said price listing comprising the standard price and the second price; and
a point of sale (POS) device,
wherein the first user interface, the second user interface, and the CPU are mutually linked via a data transmission medium.

### Claim 13 (depends on 12)

The system of claim 12, wherein the CPU is located on a cloud-based server.

### Claim 14 (depends on 12)

The system of claim 12, wherein the first user is a system administrator.

### Claim 15 (depends on 14)

The system of claim 14, wherein the second user is a merchant.

### Claim 16 (depends on 13)

The system of claim 13, wherein the first user interface, the second user interface, and the CPU mutually communicate over any one or more of a wide area network (WAN), an internet, a cloud internet area network (IAN), a metropolitan area network (MAN), and a local area network (LAN).

### Claim 17 (depends on 13)

The system of claim 13, wherein the data transmission medium comprises any one or more of a telecommunication circuit, an ethernet circuit, wireless fidelity (WiFi), a microwave circuit, and ultrahigh frequency (UHF) radio.

### Claim 18 (depends on 12)

The system of claim 12, wherein each of the first user interface device and the second user interface device is a desktop computer, a laptop computer, or a tablet device.

### Claim 19 (depends on 12)

The system of claim 12 further comprising a third user interface device, wherein the third user is a customer.

### Claim 20 (depends on 19)

The system of claim 19, wherein the third user interface device comprises a portable computer with a camera capable of capturing an image of the barcode and opening a web page comprising product information comprising the second price and the standard price.
