Conditional modification of augmented reality object

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• providing, to a user device, object data that defines an augmented reality (AR) object, the object data of the AR object specifying a physical geolocation of the AR object, a presentation attribute of the AR object, a conditional modification program of the AR object, and a trigger condition for execution of the conditional modification program, the provided object data causing the user device to present the AR object with a first appearance and located at the physical geolocation;
• receiving an indication that the user device edited the AR object and corresponds to a user profile that specifies a demographic descriptor of a user of the user device;
• in response to the received indication, incrementing an interaction count that corresponds to the AR object and corresponds to the demographic descriptor;
• detecting, by one or more processors of the machine, fulfillment of the trigger condition specified by the object data for execution of the conditional modification program of the AR object, the fulfillment of the trigger condition being based on a comparison of the incremented interaction count to a threshold interaction count;
• based on the detected fulfillment of the trigger condition, executing the conditional modification program of the AR object, the executing of the conditional modification program modifying the object data of the AR object by modifying the presentation attribute of the AR object;
• and
• providing, to the user device, the modified object data of the AR object, the modified object data causing the user device to present the AR object with a second appearance based on the modified presentation attribute of the AR object.

A system comprising:

• one or more processors;
• and
• a memory storing instructions that, when executed by at least one processor among the one or more processors, cause the system to perform operations comprising:
• providing, to a user device, object data that defines an augmented reality (AR) object, the object data of the AR object specifying a physical geolocation of the AR object, a presentation attribute of the AR object, a conditional modification program of the AR object, and a trigger condition for execution of the conditional modification program, the provided object data causing the user device to present the AR object with a first appearance and located at the physical geolocation;
• receiving an indication that the user device edited the AR object and corresponds to a user profile that specifies a demographic descriptor of a user of the user device;
• in response to the received indication, incrementing an interaction count that corresponds to the AR object and corresponds to the demographic descriptor;
• detecting, by one or more processors of the system, fulfillment of the trigger condition specified by the object data for execution of the conditional modification program of the AR object, the fulfillment of the trigger condition being based on a comparison of the incremented interaction count to a threshold interaction count;
• based on the detected fulfillment of the trigger condition, executing the conditional modification program of the AR object, the executing of the conditional modification program modifying the object data of the AR object by modifying the presentation attribute of the AR object;
• and
• providing, to the user device, the modified object data of the AR object, the modified object data causing the user device to present the AR object with a second appearance based on the modified presentation attribute of the AR object.