Systems and methods for recommending vehicle products, services, and loans

A system comprising memory coupled to at least one processor, the at least one processor configured to:

• receive a customer identifier associated with a customer;
• determine financial data associated with the customer identifier and vehicle data associated with a vehicle;
• determine loan information associated with the customer identifier and the vehicle, the loan information comprising an interest rate;
• determine a product or service associated with the vehicle;
• determine, using a machine learning model, a first value indicative of a probability that the customer will purchase the vehicle and the product or service based on the loan information;
• determine a second value indicative of a profitability of a purchase of the vehicle and the product or service based on the loan information;
• and
• send, based on the first value and the second value, a first indication of the vehicle, a second indication of the product or service, and a third indication of the loan information to a second device for presentation.

A device comprising memory coupled to at least one processor, the at least one processor configured to:

• receive a customer identifier associated with a customer;
• determine financial data associated with the customer identifier and vehicle data associated with a vehicle;
• determine loan information associated with the customer identifier and the vehicle, the loan information comprising an interest rate;
• determine a product or service associated with the vehicle;
• determine, using a machine learning model, a first value indicative of a probability that the customer will purchase the vehicle and the product or service based on the loan information;
• determine a second value indicative of a profitability of a purchase of the vehicle and the product or service based on the loan information;
• and
• send, based on the first value and the second value, a first indication of the vehicle, a second indication of the product or service, and a third indication of the loan information to a second device for presentation.