An apparatus comprising at least one processor and at least one non-transitory memory including program code, the at least one non-transitory memory and the program code configured to, with the at least one processor, cause the apparatus to:
- determine one or more additional items based on relevance data related to a primary purchase item that is associated with a user profile;
- generate a user interface comprising one or more item selection interface elements corresponding to the one or more additional items and without a purchase completion user interface element;
- determine at least one selected item from the one or more additional items based on at least one user selection input of the one or more item selection interface elements;
- receive an expiration signal indicating expiration of an automatic completion time period associated with the user interface;
- and
- execute an automatic purchase completion transition routine associated with the at least one selected item in response to receiving the expiration signal.