System and method for presenting targeted content

A method, performed by a first backend computer system comprising a plurality of modules including a first module, for providing an entity of content targeting a specific user to the first module operating a first website, the first backend computer system having access to a database storing, for each user of a plurality of users, a respective user identifier used to identify the respective user and a respective set of user identification information identifying the respective user, the stored plurality of users including a first user, the database storing, for the first user, a first user identifier used to identify the first user and a first set of user identification information identifying the first user, the method comprising steps of:

• receiving, by the first backend computer system, from a second source of user information, a second set of identification information of the first user identifying the first user;
• matching, by the first backend computer system, the received second set of identification information of the first user with the stored first set of user identification information of the first user;
• acquiring, by the first backend computer system, an entity of content targeting the first user using activity data of the first user captured by the second source of user information, the activity data of the first user adapted to identify prior activities of the first user captured by the second source of user information;
• and
• incorporating, by the first backend computer system, through the first module, the acquired entity of content targeting the first user into a content page of the first website displayable on a user terminal visiting the first website.