Method and system for determining user profile data for promotion and marketing service using mobile application program information

An apparatus for updating renderable user interface data based on derived application characteristics of real-time detected installed applications, the apparatus comprising at least one processor and at least one memory, the at least one memory having computer-coded instructions stored thereon that, in execution with the at least one processor, configure the apparatus to:

• cause a computing device associated with a user profile to access a real-time executing processes list, wherein the computing device utilizes the real-time executing processes list to programmatically detect a plurality of applications installed on computing device;
• receive, from the computing device in response to programmatically detecting the plurality of applications installed on the computing device, application installation data and application usage data, wherein the application installation data identifies the plurality of applications installed on the computing device, and wherein the application usage data represents usage analytics determined via the computing device corresponding to each of the plurality of applications installed on the computing device;
• parse the application installation data to determine an application characteristic set that represents a functionality or operational characterization of each application of the plurality of applications installed on the computing device;
• generate a profile characteristic set corresponding to the user profile based at least in part on the application usage data and the application characteristic set associated with the plurality of applications installed on the computing device,
• wherein each profile characteristic of the profile characteristic set is generated based at least in part on a subset of the application characteristic set corresponding to the plurality of applications installed on the computing device;
• and
• cause updated rendering of user interface data, the user interface data renderable via the computing device, based at least in part on the profile characteristic set corresponding to the user profile.

A computer-implemented method for updating renderable user interface data based on derived application characteristics of real-time detected installed applications, the computer-implemented method comprising:

• causing a computing device associated with a user profile to access a real-time executing processes list, wherein the computing device utilizes the real-time executing processes list to programmatically detect a plurality of applications installed on computing device;
• receiving, from the computing device in response to programmatically detecting the plurality of applications installed on the computing device, application installation data and application usage data, wherein the application installation data identifies the plurality of applications installed on the computing device, and wherein the application usage data represents usage analytics determined via the computing device corresponding to each of the plurality of applications installed on the computing device;
• parsing the application installation data to determine an application characteristic set that represents a functionality or operational characterization of each application of the plurality of applications installed on the computing device;
• generating a profile characteristic set corresponding to the user profile based at least in part on the application usage data and the application characteristic set associated with the plurality of applications installed on the computing device,
• wherein each profile characteristic of the profile characteristic set is generated based at least in part on a subset of the application characteristic set corresponding to the plurality of applications installed on the computing device;
• and
• causing updated rendering of user interface data, the user interface data renderable via the computing device, based at least in part on the profile characteristic set corresponding to the user profile.

A computer program product for updating renderable user interface data based on derived application characteristics of real-time detected installed applications, the computer program product comprising at least one non-transitory computer-readable storage medium having computer program code stored thereon that, in execution with at least one processor, is configured for:

• causing a computing device associated with a user profile to access a real-time executing processes list, wherein the computing device utilizes the real-time executing processes list to programmatically detect a plurality of applications installed on computing device;
• receiving, from the computing device in response to programmatically detecting the plurality of applications installed on the computing device, application installation data and application usage data, wherein the application installation data identifies the plurality of applications installed on the computing device, and wherein the application usage data represents usage analytics determined via the computing device corresponding to each of the plurality of applications installed on the computing device;
• parsing the application installation data to determine an application characteristic set that represents a functionality or operational characterization of each application of the plurality of applications installed on the computing device;
• generating a profile characteristic set corresponding to the user profile based at least in part on the application usage data and the application characteristic set associated with the plurality of applications installed on the computing device,
• wherein each profile characteristic of the profile characteristic set is generated based at least in part on a subset of the application characteristic set corresponding to the plurality of applications installed on the computing device;
• and
• causing updated rendering of user interface data, the user interface data renderable via the computing device, based at least in part on the profile characteristic set corresponding to the user profile.