Identifying purchase patterns and marketing based on user mood
AssigneePaypal, Inc.
InventorUpendra Mardikar
Life of this patent
Estimating the term…
Abstract
A system and method for facilitating electronic commerce over a network, according to one or more embodiments, includes communicating with a user via a user device and a business entity via a business entity device over the network, monitoring user navigation events over the network, determining a mood of the user based on user navigation behavior, marketing to the user based on the mood of the user, and storing user information related to the user navigation events and the mood of the user.
Claims20
A method comprising:
- determining, by a service provider server, one or more likelihoods of a user associated with a user account to be interested in one or more categories of goods or services based on a first set of browser navigation and selection events executed by the user associated with the user account;
- receiving, by the service provider server, a second set of browser navigation and selection events executed by the user associated with the user account;
- adjusting, in real-time based on the received second set of browser navigation and selection events, the one or more likelihoods of the user associated with the user account to be interested in the one or more categories of goods or services;
- and
- providing, by the service provider server, content to the user associated with the user account based on the adjusted one or more likelihoods.
A system comprising:
- a non-transitory memory;
- and
- one or more hardware processors coupled to the non-transitory memory and configured to read instructions from the non-transitory memory to cause the system to perform operations comprising:
- receiving, by the service provider server, a second set of browser navigation and selection events executed by the user associated with the user account;
- adjusting, in real-time based on the received second set of browser navigation and selection events, the one or more likelihoods of the user associated with the user account to be interested in the one or more categories of goods or services;
- and
- providing, by the service provider server, content to the user associated with the user account based on the adjusted one or more likelihoods.
A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:
- receiving, by the service provider server, a second set of browser navigation and selection events executed by the user associated with the user account;
- adjusting, in real-time based on the received second set of browser navigation and selection events, the one or more likelihoods of the user associated with the user account to be interested in the one or more categories of goods or services;
- and
- providing, by the service provider server, content to the user associated with the user account based on the adjusted one or more likelihoods.
Dependencies are inferred from the claim text.