Sales promotion system and sales promotion method

A sales promotion system for generating and delivering sales promotion information to encourage customers to purchase, comprising:

• a management server;
• and
• a delivery server;
• wherein the management server is configured to:
• acquire cyber action history information about persons' past actions on Internet;
• acquire real action history information about persons' past actions in a physical store;
• integrate the cyber action history information and the real action history information to generate integrated action history information for each person;
• and
• perform an analyzing operation on the integrated action history information to thereby generate purchase prediction information about a product which a target customer is predicted to purchase, and
• wherein the delivery server is configured to:
• deliver, based on the purchase prediction information, the sales promotion information for the target customer to at least one of a terminal for the target customer and a terminal for a staff member of the physical store.