Method, apparatus, and computer readable medium for providing a digital unwrapping trigger

An apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the processor, cause the apparatus to at least:

• receive, via a network, an order for a product, the order comprising a digital address of a recipient, at least one digital unwrapping trigger, and particular criteria that will satisfy the at least one digital unwrapping trigger;
• provide a digital notification to the recipient, via an electronic communication to the digital address of the recipient, the digital notification comprising information comprising a hyperlink, the first hyperlink configured to display, upon selection, a first notification until reception of information indicative that at least one digital unwrapping trigger has been met, the first notification comprising no information indicative of an identity of the product;
• receive an indication of a selection of the hyperlink;
• determine a status of the particular criteria that will satisfy the digital unwrapping;
• receive the information indicative of the satisfaction of the at least one digital unwrapping trigger;
• and
• modify web content associated with the hyperlink contained in the digital notification to display a second notification, the second notification comprising information indicative of an identity of the product.

A method comprising:

• receiving, via a network, an order for a product, the order comprising a digital address of a recipient, at least one digital unwrapping trigger, and particular criteria that will satisfy the at least one digital unwrapping trigger;
• providing a digital notification to the recipient, via an electronic communication to the digital address of the recipient, the digital notification comprising information comprising a hyperlink, the first hyperlink configured to display, upon selection, a first notification until reception of information indicative that at least one digital unwrapping trigger has been met, the first notification comprising no information indicative of an identity of the product;
• receiving an indication of a selection of the hyperlink;
• determining a status of the particular criteria that will satisfy the digital unwrapping;
• receiving the information indicative of the satisfaction of the at least one digital unwrapping trigger;
• and
• modifying web content associated with the hyperlink contained in the digital notification to display a second notification, the second notification comprising information indicative of an identity of the product.

A non-transitory computer readable storage medium, the non-transitory computer readable storage medium comprising instructions that, when executed by a processor, cause the processor to:

• receive, via a network, an order for a product, the order comprising a digital address of a recipient, at least one digital unwrapping trigger, and particular criteria that will satisfy the at least one digital unwrapping trigger;
• provide a digital notification to the recipient, via an electronic communication to the digital address of the recipient, the digital notification comprising information comprising a hyperlink, the first hyperlink configured to display, upon selection, a first notification until reception of information indicative that at least one digital unwrapping trigger has been met, the first notification comprising no information indicative of an identity of the product;
• receive an indication of a selection of the hyperlink;
• determine a status of the particular criteria that will satisfy the digital unwrapping;
• receive the information indicative of the satisfaction of the at least one digital unwrapping trigger;
• and
• modify web content associated with the hyperlink contained in the digital notification to display a second notification, the second notification comprising information indicative of an identity of the product.