US 2021/0201363 A1Published application

Marketing platform

AssigneeCapital One Services, LLC

InventorsParvesh KUMAR, Terry NI, Raman BAJAJ, Praveen TANDRA, Janardhan PRABHAKARA, Sanjiv YAJNIK, Arjun DUGAL, Maitreya KUNDURTHY, Krish ARUNACHALAM THAYAPPAN, Meshach JOSHUA

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Abstract

Various embodiments are directed to integrating at least data aggregation, marketing content creation, and fulfillment into a single marketing platform with security features layered in to each of the aforementioned aspects of the platform. In examples, the marketing platform may include at least four components: a data engine, a content engine, a fulfillment engine, and a real-time marketing analytics and monitoring component. The data engine may receive and process data from one or more data sources, the content engine may allow marketing content to be created and approved, and the fulfillment engine may deliver the marketing content via one or more channels. The security features may be configured such that personally identifiable information (PII) or sensitive data is handled and processed securely and appropriately.

Claims19

Dependent claims

A system comprising:

one or more first computing devices comprising:
memory storing one or more instructions;
and
one or more processors, coupled with the memory, operable to execute the one or more instructions, that when executed, cause the one or more processors to:
receive data from one or more data sources, wherein the one or more data sources include one or more of the following:
(i) a customer-based-model, (ii) a marketing-based model, (iii) a credit history service, (iv) display and/or video performance platform, (v) search engine marketing (SEM) performance platform, (vi) website analytics platform, (vii) household information, (viii) demographics information, and (ix) browsing history;
determine whether the received data from the one or more data sources contain any customer personally identifiable information (PII);
tokenize, based on the determination, one or more portions of the customer PII in the received data with one or more tokens to generate tokenized data;
stitch the received data including the tokenized data to form a data mart according to a data schema associated with the data mart and the data mart organized based at least in part on customer-unique information derived from the one or more data sources, wherein the data mart integrates role-based access control for restricting or granting access to data in the data mart based on a threshold of a user access level, multifactor authentication enabled access, and least privileged access for enabling access to only predefined portions of the data in the data mart corresponding to the user access level;
fulfill and deliver marketing content, via one or more channels, the marketing content created based on customer data extracted from the data mart by a data extraction program;
and
monitor the marketing content and channel-content combinations for an abnormality, and based on the monitoring, generate and send an alert to a user if the abnormality is detected, and
wherein the fulfillment and delivery and monitoring of the marketing content integrates role-based application control for restricting or granting access to an application based on the threshold of the user access level and network isolation for providing one or more isolated portions of at least the system.

10 more elements

A method comprising:

receiving, via one or more computing devices, data from one or more data sources, wherein the one or more data sources include one or more of the following:
(i) a customer-based-model, (ii) a marketing-based model, (iii) a credit history service, (iv) display and/or video performance platform, (v) search engine marketing (SEM) performance platform, (vi) website analytics platform, (vii) household information, (viii) demographics information, and (ix) browsing history;
determining, via the one or more computing devices, whether the received data from the one or more data sources contain any customer personally identifiable information (PII);
tokenizing, based on the determining, one or more portions of the customer PII in the received data with one or more tokens to generate tokenized data;
stitching, via the one or more computing devices, the received data including the tokenized data to form a data mart according to a data schema associated with the data mart and the data mart organized based at least in part on customer-unique information derived from the one or more data sources, wherein the data mart integrates role-based access control for restricting or granting access to data in the data mart based on a threshold of a user access level, multifactor authentication enabled access, and least privileged access for enabling access to only predefined portions of the data in the data mart corresponding to the user access level;
fulfilling and delivering marketing content, via one or more channels, the marketing content created based on customer data extracted from the data mart by a data extraction program;
and
monitoring the marketing content and channel-content combinations for an abnormality, and based on the monitoring, generate and send an alert to a user if the abnormality is detected, and
wherein the fulfilling and delivering and the monitoring of the marketing content integrates role-based application control for restricting or granting access to an application based on the threshold of the user access level and network isolation for providing one or more isolated portions of at least the system.

6 more elements

A non-transitory computer-readable storage medium storing computer-readable program code executable by a processor to:

receive data from one or more data sources, wherein the one or more data sources include one or more of the following:
(i) a customer-based-model, (ii) a marketing-based model, (iii) a credit history service, (iv) display and/or video performance platform, (v) search engine marketing (SEM) performance platform, (vi) website analytics platform, (vii) household information, (viii) demographics information, and (ix) browsing history;
determine whether the received data from the one or more data sources contain any customer personally identifiable information (PII);
tokenize, based on the determination, one or more portions of the customer PII in the received data with one or more tokens to generate tokenized data;
stitch the received data including the tokenized data to form a data mart according to a data schema associated with the data mart and the data mart organized based at least in part on customer-unique information derived from the one or more data sources, wherein the data mart integrates role-based access control for restricting or granting access to data in the data mart based on a threshold of a user access level, multifactor authentication enabled access, and least privileged access for enabling access to only predefined portions of the data in the data mart corresponding to the user access level;
fulfill and deliver marketing content, via one or more channels, the marketing content created based on customer data extracted from the data mart by a data extraction program;
and
monitor the marketing content and channel-content combinations for an abnormality, and based on the monitoring, generate and send an alert to a user if the abnormality is detected, and
wherein the fulfillment and delivery and monitoring of the marketing content integrates role-based application control for restricting or granting access to an application based on the threshold of the user access level and network isolation for providing one or more isolated portions of at least the system.

6 more elements

Dependencies are inferred from the claim text.