System and method for providing people-based audience planning

A computer-implemented method for targeted advertising to specific consumers, the method comprising:

• receiving, over a network, consumer data from a client device;
• identifying a plurality of client-provided consumers from the consumer data;
• obtaining a plurality of unique consumer identifiers corresponding to the plurality of client-provided consumers;
• and
• identifying at least one first overlapping unique consumer identifier by matching at least one of the plurality of client-provided consumers with at least one publisher-provided consumer provided by a first publisher device of a plurality of publisher devices, the first publisher device having a highest priority among the plurality of publisher devices.

A non-transitory computer-readable medium storing instructions executable by a processor to perform a method for targeted advertising to specific consumers, the method comprising:

• receiving, over a network, consumer data from a client device;
• identifying a plurality of client-provided consumers from the consumer data;
• obtaining a plurality of unique consumer identifiers corresponding to the plurality of client-provided consumers;
• and
• identifying at least one first overlapping unique consumer identifier by matching at least one of the plurality of client-provided consumers with at least one publisher-provided consumer provided by a first publisher device of a plurality of publisher devices, the first publisher device having a highest priority among the plurality of publisher devices.