Media and marketing optimization with cross platform consumer and content intelligence
AssigneeICX Media, Inc.
InventorsJyotika Singh, Michael Avon, Serge Matta
Life of this patent
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Abstract
The invention is directed to a computer-implemented method of analyzing video interactions on internet-supported computer platforms, such as online social media platforms, to extract video and audience intelligence, i.e. unique analytics, insights and recommendations for audience engagement optimization, audience engagement, network growth, advertising, and marketing purposes.
Claims30
A computer-implemented method comprising the following steps:
- generating analytical reporting comprising consumer interests comprising topics, themes, celebrities, media, brands, influencers, actors, movies, television shows, and combinations thereof;
- profiling the consumer interests with social media averages for the consumer interests;
- calculating a platform specific index report of over- or under-representation of the consumer interests;
- and
- using the consumer interests profiling report to develop or improve a marketing campaign and/or advertising campaign, to develop or improve content creation strategies, or to provide intelligence related to a consumer section in combination with demographic sectors for measuring trends.
A computer-implemented method comprising automatically detecting and recognizing sensitive Personally Identifiable Information (PII) within publicly available text written by a consumer on a social media platform using natural language processing techniques and machine learning algorithms that detect PII presence and recognize a type of PII.
A computer-implemented method comprising matching social media consumers to location-based profiles based on content consumption and engagement patterns on social media, using predicted demographics and linked audience to automatically connect offline data to online data for marketing or advertising to the social media consumers.
Dependencies are inferred from the claim text.