Methods and apparatus for electronically determining item advertisement recommendations

A method comprising:

• obtaining, for an anchor item, a plurality of recommended items;
• determining a first relevance value for each of the plurality of recommended items;
• obtaining a plurality of sponsored items;
• determining a second relevance value for each of the plurality of sponsored items based on a relevancy to the anchor item;
• determining a ranking of the plurality of recommended items and at least a portion of the plurality of sponsored items based on the first relevance value for each of the plurality of recommended items and the second relevance value for each of the plurality of sponsored items;
• and
• transmitting item recommendation data identifying the ranking of the plurality of recommended items and the portion of the plurality of sponsored items.

A non-transitory computer readable medium having instructions stored thereon, wherein the instructions, when executed by at least one processor, cause a device to perform operations comprising:

• obtaining, for an anchor item, a plurality of recommended items;
• determining a first relevance value for each of the plurality of recommended items;
• obtaining a plurality of sponsored items;
• determining a second relevance value for each of the plurality of sponsored items based on a relevancy to the anchor item;
• determining a ranking of the plurality of recommended items and at least a portion of the plurality of sponsored items based on the first relevance value for each of the plurality of recommended items and the second relevance value for each of the plurality of sponsored items;
• and
• transmitting item recommendation data identifying the ranking of the plurality of recommended items and the portion of the plurality of sponsored items.