Apparatus and method for managing branded digital items

A branded digital item system that manages digital items, comprising:

• a central processing unit (CPU);
• a network connection communicatively coupling the CPU to a network;
• a memory communicatively coupled to the CPU, the memory comprising a plurality of memory storage regions;
• a brand client module residing in a first one of the plurality of memory storage regions,
• wherein the brand client module receives brand information from a brand client pertaining to a brand, and
• wherein the brand information comprises at least descriptive information describing the brand and at least one image of the brand;
• a content provider module residing in a second one of the plurality of memory storage regions,
• wherein the content provider module receives digital environment information from a content provider pertaining to a digital environment that interacts with an authorized user, and
• wherein the digital environment content information comprises at least descriptive information describing the digital environment;
• a brand and content provider negotiator module stored in a third one of the plurality of memory storage regions,
• wherein the brand and content provider negotiator module receives a brand offer pertaining to the brand from the brand client,
• wherein the brand and content provider negotiator module receives a digital environment offer pertaining to the digital environment from the interactive content provider,
• wherein the brand and content provider negotiator module facilitates a negotiation between the brand client and the interactive content provider so that the digital environment offer is acceptable to the brand client, and so that the brand offer is acceptable to the interactive content provider;
• and
• a branded digital item generator stored in a fourth one of the plurality of memory storage regions,
• wherein the branded digital item generator generates a branded digital item corresponding to the brand in response to the brand client acceptance of the digital environment offer and in response to the interactive content provider acceptance of the brand offer,
• wherein the branded digital item comprises at least one of 2D and 3D model data of the branded digital item,
• wherein the branded digital item is compatible with the digital environment, and
• wherein an image of the branded digital item is presented to the user during use of the digital environment by the authorized user.