Integrating analytics data together with product data and audience data in a single design tool

A non-transitory computer readable medium comprising instructions that, when executed by at least one processor, cause a computing device to:

• determine, utilizing an audience manager, audience information for a user associated with a client device;
• generate, from the audience information, personalization rules for the user associated with the client device;
• receive an indication of user input via the client device to view a storefront webpage comprising one or more webpage design elements from among a plurality of webpage design elements;
• and
• in response to the indication of the user input, automatically generate a personalized storefront webpage tailored for display on the client device by:
• determining, from the personalization rules, a webpage design element from among the plurality of webpage design elements to include as part of the personalized storefront webpage;
• modifying the webpage design element according to the personalization rules;
• and
• including the modified webpage design element within the personalized storefront webpage for display on the client device.

A system comprising:

• one or more memory devices comprising an audience manager and an audience information database storing audience information for one or more audiences of users that interact with storefront webpages;
• and
• one or more computing devices that are configured to cause the system to:
• determine, utilizing the audience manager, audience information from the audience information database for a user associated with a client device;
• generate, from the audience information, personalization rules for the user associated with the client device;
• receive an indication of user input via the client device to view a storefront webpage comprising one or more webpage design elements from among a plurality of webpage design elements;
• and
• in response to the indication of the user input, automatically generate a personalized storefront webpage tailored for display on the client device by:
• determining, from the personalization rules, a higher effectiveness for a first webpage design element from among the plurality of webpage design elements than for a second webpage design element from among the plurality of webpage design elements;
• and
• selecting, according to the higher effectiveness, the first webpage design element for inclusion within the personalized storefront webpage for display on the client device.