Generating validity scores of content items
AssigneeYahoo Assets LLC
InventorSreenivas Rachamadugu
Life of this patent
Estimating the term…
Abstract
One or more computing devices, systems, and/or methods are provided. A first content item may be identified. The first content item may be analyzed to determine a first set of content information associated with the first content item. The first set of content information may be indicative of a type of content associated with the first content item, a topic associated with the first content item, a publisher associated with the first content item, an author associated with the first content item and/or a producer associated with the first content item. A first validity score associated with the first content item may be generated based upon the first set of content information. A graphical user interface of a first client device may be controlled based upon the first validity score.
Claims20
A method, comprising:
- identifying a first content item;
- analyzing the first content item to determine a first set of content information associated with the first content item, wherein the first set of content information is indicative of at least one of:
- a type of content associated with the first content item;
- a topic associated with the first content item;
- a publisher associated with the first content item;
- an author associated with the first content item;
- or
- a producer associated with the first content item;
- generating, based upon the first set of content information determined by analyzing the first content item, a first validity score for information expressed by the first content item;
- and
- controlling a graphical user interface of a first client device based upon the first validity score.
A computing device comprising:
- a processor;
- and
- memory comprising processor-executable instructions that when executed by the processor cause performance of operations, the operations comprising:
- identifying a first content item;
- analyzing the first content item to determine a first set of content information associated with the first content item, wherein the first set of content information is indicative of at least one of:
- a type of content associated with the first content item;
- a topic associated with the first content item;
- a publisher associated with the first content item;
- an author associated with the first content item;
- or
- a producer associated with the first content item;
- generating, based upon the first set of content information determined by analyzing the first content item, a first validity score for information expressed by the first content item;
- receiving a request for content associated with a first client device, wherein the request for content corresponds to a request to be provided with a content item for presentation on an internet resource comprising the first content item;
- determining a plurality of bid values associated with a plurality of content items based upon one or more validity scores associated with the first content item, wherein the one or more validity scores comprise the first validity score;
- selecting, based upon the plurality of bid values, a second content item for presentation via the first client device;
- and
- presenting the second content item via the first client device.
A non-transitory machine readable medium having stored thereon processor-executable instructions that when executed cause performance of operations, the operations comprising:
- identifying a first content item;
- analyzing the first content item to determine a first set of content information associated with the first content item;
- generating, based upon the first set of content information determined by analyzing the first content item, a first validity score for information expressed by the first content item;
- and
- controlling a graphical user interface of a first client device based upon the first validity score.
Dependencies are inferred from the claim text.