# US 2021/0081985 A1 · Advertisement interaction methods and apparatuses, electronic devices and storage media > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2021/0081985 A1 - Document ID: US20210081985A1 - Status: Published application - Kind: A1 - Application number: 17/107,319 - Filed: 2020-11-30 - Published: 2021-03-18 - Earliest claimed: 2018-06-01 - Assignees: Beijing Sensetime Technology Development Co., Ltd. - Applicants: Beijing Sensetime Technology Development Co., Ltd. - Inventors: Qinqin XU; Qing LUAN - Web page: https://patentgrep.com/patent/US20210081985A1 ## CPC - G06Q 30/0242: Determining effectiveness of advertisements - G06Q 30/0277: {Online advertisement} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract The present disclosure relates to an advertisement interaction method and apparatus, electronic device, and storage medium. The method includes: sending an advertisement interaction request for running interactive advertisements to a server or a cloud database; in response to receiving a response to the advertisement interaction request from the server or the cloud database, running the interactive advertisement; in response to the interactive advertisement ending, displaying a result page which includes result information obtained from the running of the interactive advertisement. ## Claims ### Claim 1 An advertisement interaction method, being applicable to a terminal, comprising: sending an advertisement interaction request for running an interactive advertisement to a server or a cloud database; in response to receiving a response to the advertisement interaction request from the server or the cloud database, running the interactive advertisement; in response to the interactive advertisement ending, displaying a result page which comprises result information obtained from the running of the interactive advertisement. ### Claim 2 (depends on 1) The method of claim 1, wherein sending the advertisement interaction request for running the interactive advertisement to the server or the cloud database comprises: in response to that a control of the terminal for starting the interactive advertisement is triggered, sending the advertisement interaction request to the server or the cloud database. ### Claim 3 (depends on 1) The method of claim 1, further comprising: in response to that a control of the terminal for starting the interactive advertisement is triggered, sending historical behavior information and/or user identity information of the terminal to the server or the cloud database. ### Claim 4 (depends on 1) The method of claim 1, wherein in response to receiving the response to the advertisement interaction request from the server or the cloud database, running the interactive advertisement comprises: in response to receiving the response to the advertisement interaction request from the server or the cloud database, starting at least one of an image acquisition component and a sound acquisition component of the terminal to acquire at least one of an image and a sound; running the interactive advertisement in an augmented reality (AR) mode based on the at least one of the image and the sound. ### Claim 5 (depends on 4) The method of claim 4, wherein running the interactive advertisement in the AR mode based on the at least one of the image and the sound comprises: identifying an object involved in the image; overlay displaying the identified object and virtual contents of the interactive advertisement in the AR mode. ### Claim 6 (depends on 4) The method of claim 4, wherein running the interactive advertisement in the AR mode based on the at least one of the image and the sound comprises: identifying, based on the image, one or more of a line-of-sight, an expression, a posture, and a gesture of a user of the terminal; interacting with virtual contents of the interactive advertisement based on the one or more of the line-of-sight, the expression, the posture, and the gesture. ### Claim 7 (depends on 4) The method of claim 4, wherein running the interactive advertisement in the AR mode based on the at least one of the image and the sound comprises: identifying the sound; interacting with virtual contents of the interactive advertisement based on a result of the identification. ### Claim 8 (depends on 1) The method of claim 1, wherein in response to receiving the response to the advertisement interaction request from the server or the cloud database, running the interactive advertisement comprises: in response to receiving the response to the advertisement interaction request from the server or the cloud database, starting at least one of an image acquisition component and a sound acquisition component of the terminal to acquire at least one of the image and the sound; determining a running parameter of the interactive advertisement based on the at least one of the image and the sound. ### Claim 9 (depends on 8) The method of claim 8, further comprising: in response to the interactive advertisement ending, determining the result information based on the running parameter. ### Claim 10 (depends on 1) The method of claim 1, further comprising: in response to that an activation to the result page is detected, displaying a content page corresponding to the interactive advertisement. and/or the content page corresponding to the interactive advertisement comprises at least one of the following: a consumption page for consuming contents corresponding to the interactive advertisement; a page for promoting consumption of the contents corresponding to the interactive advertisement. ### Claim 11 (depends on 1) The method of claim 1, further comprising: in response to that an activation to a control for forwarding the result information is detected, forwarding the result information. ### Claim 12 (depends on 1) The method of claim 1, wherein the result information comprises reward information for running the interactive advertisement; and/or the interactive advertisement comprises an interactive game. ### Claim 13 (depends on 1) The method of claim 1, wherein the response to the advertisement interaction request comprises an address of the interactive advertisement or contents of the interactive advertisement. ### Claim 14 (depends on 1) The method of claim 1, wherein the terminal comprises a software development kit (SDK), and the SDK is configured to send the interactive advertisement request for running the interactive advertisement to the server or the cloud database and to run the interactive advertisement. ### Claim 15 An advertisement interaction method, being applicable to a server or a cloud database, comprising: in response to receiving an advertisement interaction request from a terminal, determining an interactive advertisement corresponding to the advertisement interaction request; sending, based on the determined interactive advertisement, a response to the advertisement interaction request to the terminal. ### Claim 16 (depends on 15) The method of claim 15, wherein in response to receiving the advertisement interaction request from the terminal, determining the interactive advertisement corresponding to the advertisement interaction request comprises: in response to receiving the advertisement interaction request from the terminal, obtaining historical behavior information and/or user identity information of the terminal; determining the interactive advertisement corresponding to the advertisement interaction request based on the historical behavior information and/or the user identity information of the terminal. ### Claim 17 (depends on 15) The method of claim 15, further comprising: determining a type of a plug-in included in the interactive advertisement based on feature information of an advertisement publisher. ### Claim 18 (depends on 15) The method of claim 15, wherein the response to the advertisement interaction request comprises an address of the interactive advertisement or contents of the interactive advertisement; and/or the interactive advertisement comprises an interactive game. ### Claim 19 An electronic device, comprising: a processor; a memory for storing executable instructions by the processor; wherein the processor is configured to execute the following operations: sending an advertisement interaction request for running an interactive advertisement to a server or a cloud database; in response to receiving a response to the advertisement interaction request from the server or the cloud database, running the interactive advertisement; in response to the interactive advertisement ending, displaying a result page which comprises result information obtained from the running of the interactive advertisement. ### Claim 20 (depends on 15) An electronic device, comprising: a processor; a memory for storing executable instructions by the processor; wherein the processor is configured to execute the method of claim 15.