Media stream including embedded contextual markers
AssigneeiHeartMedia Management Services, Inc.
InventorsDaniel N. MacTiernan, Jeffrey Lee Littlejohn, David C. Jellison, Jr., Jeffrey James Bengel, Todd Louis Goldberg
Life of this patent
Estimating the term…
Abstract
A media stream includes multiple spot blocks representing portions of time assigned to particular media content, where some of the plurality of spot blocks include primary media content, and others include advertising content. The media stream also includes a contextual marker embedded in at least one of the spot blocks. The contextual marker includes information used by a media player to transmit a tracking call in response to reading the contextual marker.
Claims20
A media stream comprising:
- a plurality of spot blocks representing portions of time assigned to particular media content;
- a first number of the plurality of spot blocks including primary media content;
- a second number of the plurality of spot blocks including advertising content;
- and
- a contextual marker embedded in at least one of plurality of spot blocks, wherein the contextual marker includes address information used by a media player to transmit a tracking call in response to reading the contextual marker.
A media stream comprising:
- a plurality of spot blocks representing portions of time assigned to particular media content;
- a first number of the plurality of spot blocks including primary media content;
- a second number of the plurality of spot blocks including advertising content;
- and
- a contextual marker embedded in at least one of plurality of spot blocks, wherein the contextual marker includes a show code identifier used by a media player to transmit a tracking call in response to reading the contextual marker.
A media stream comprising:
- a plurality of spot blocks representing portions of time assigned to particular media content;
- a first number of the plurality of spot blocks including primary media content;
- a second number of the plurality of spot blocks including advertising content;
- and
- a contextual marker embedded in at least one of plurality of spot blocks, wherein the contextual marker includes an encrypted show code identifier configured to be stripped from the contextual marker and inserted into a tracking call by a media player.
Dependencies are inferred from the claim text.