US 2021/0065254 A1Published application

Ad simulator browser extension

AssigneeCapital One Services, LLC

InventorsHanzhang ZHENG, Praveen TANDRA, Mahesh SENNIAPPAN, Raman BAJAJ, Sanjiv YAJNIK, Parvesh KUMAR, Gopi KANCHARLA

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Abstract

An ad simulator having at least in-browser simulation capabilities is provided. In examples, the ad simulator may be a web browser extension, which a media developer, designer, etc. may use for ad display simulation. The browser extension may locate existing display ads on a webpage, one or more of which can be selected to be replaced with a new ad. A HyperText Transfer Protocol (HTTP) request may be made to an ad template rendering engine that returns a HyperText Markup Language (HTML) of a new ad personalized and targeted to a customer. The browser extension may then replace the existing ad with the new ad.

Claims20

Dependent claims

A system comprising:

a first computing device comprising:
memory storing one or more instructions;
and
one or more processors, coupled with the memory, operable to execute the one or more instructions, that when executed, cause the one or more processors to:
receive a HyperText Transfer Protocol (HTTP) request, wherein the HTTP request includes context information indicating at least a cookie value, a webpage uniform resource locator (URL) of a website, and one or more ad dimensions;
determine whether the cookie value is mappable to a first customer identification (ID) value by determining whether the received cookie value matches a customer cookie value associated with the first customer ID value of a first customer stored in a customer database;
identify a first zip code associated with the first customer when the cookie value is mapped to the first customer ID value, wherein the first zip code is linked to the first customer ID value and stored in the customer database;
parse out, from the webpage URL, information about the website, the information including one or more of the following:
(i) a vehicle make, (ii) a vehicle model, and (iii) a vehicle condition;
identify a plurality of vehicles from a vehicle database matching the first zip code and the parsed-out information, wherein the vehicle database is indexed by (i) the first zip code and (ii) the vehicle make, the vehicle model, and/or the vehicle condition;
determine at least one vehicle from the plurality of identified vehicles;
add an image of the at least one vehicle in a personalized HTML in accordance with the received one or more ad dimensions;
and
return the personalized HTML, and
wherein the cookie value is changeable by a user via a browser extension interface, the changed cookie value being mappable to a second customer ID value of a second customer stored in the customer database, and in response to the changed cookie value, one or more ads for vehicles located in a second zip code associated with the second customer is simulated via the browser extension interface, the second zip code being different from the first zip code.

12 more elements

A method comprising:

receiving, via a browser extension interface operated by one or more computing devices, instructions to locate a plurality of ads on a webpage;
determining, via the one or more computing devices, all HTML elements on the webpage associated with the plurality of ads based at least in part on one or more HTML identifiers associated with each of the HTML elements;
receiving, via the one or more computing devices, instructions to replace at least an ad of the plurality of ads on the webpage;
sending, via the one or more computing devices, a HyperText Transfer Protocol (HTTP) request to an ad template rendering engine, wherein the HTTP request includes one or more cookie values, a uniform resource locator (URL) of the webpage, and one or more dimensions of the ad;
and
receiving, via the one or more computing devices, an HTML for a new ad from the ad template rendering engine, and
wherein the one or more cookie values is changeable by a user via the browser extension interface, a first changed cookie value of the one or more cookie values being mappable to a first customer identification (ID) value of a first customer and a second changed cookie value being mappable to a second customer ID value of a second customer, and in response to the first changed cookie value or the second changed cookie value, one or more ads for vehicles located in a first zip code associated with the first customer or a second zip code associated with the second customer is simulated via the browser extension, the first zip code being different from the second zip code.

4 more elements

A non-transitory computer-readable storage medium storing computer-readable program code executable by a processor to:

receive, via a browser extension interface, instructions to locate a plurality of ads on a webpage;
determine all HTML elements on the webpage associated with the plurality of ads based at least in part on one or more HTML identifiers associated with each of the HTML elements;
receive instructions to replace at least an ad of the plurality of ads on the webpage;
send a HyperText Transfer Protocol (HTTP) request to an ad template rendering engine, wherein the HTTP request includes one or more cookie values, a uniform resource locator (URL) of the webpage, and one or more dimensions of the ad;
and
receive an HTML for a new ad from the ad template rendering engine, and
wherein the one or more cookie values is changeable by a user via the browser extension interface, a first changed cookie value of the one or more cookie values being mappable to a first customer identification (ID) value of a first customer and a second changed cookie value being mappable to a second customer ID value of a second customer, and in response to the first changed cookie value or the second changed cookie value, one or more ads for vehicles located in a first zip code associated with the first customer or a second zip code associated with the second customer is simulated via the browser extension, the first zip code being different from the second zip code.

4 more elements

Dependencies are inferred from the claim text.