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AssigneeFive Media Marketing Limited
InventorsAmnon Sem SIEV, Guy BOOKS, Sharon ABU
Estimating the term…
At an advertising server: adding tracking code to advertisements served by the advertising server, wherein the tracking code is configured to cause web browsers displaying the served advertisements to transmit their contents to a security server. At the security server: scanning the received advertisements to detect presence of malicious code, and storing results of the scanning in a database. At the advertising server: prior to serving a new advertisement that has won in RTB, querying the database for scan results associated with the new advertisement. When the scan results indicate a malicious advertisement, preventing a serving of the new advertisement. When the scan results indicate a safe advertisement, allowing a serving the new advertisement. When no scan results are available for the new advertisement, adding the tracking code to the new advertisement and serving it, such that its contents are scanned by the security server.
A method comprising, at an advertising server that employs RTB (Real-Time Bidding):
A system comprising:
A computer program product comprising at least one non-transitory computer-readable storage medium having program code embodied therewith, the program code executable by at least one hardware processor to:
Dependencies are inferred from the claim text.