Brand Online Content Dissemination to Retailer Social Media Outlets
AssigneeThumbStopper
InventorsMatthew Brown, Scott Demarco, Kelcey Morgan
Life of this patent
Estimating the term…
Abstract
A service provider operates between a Brand and multiple Retailers, establishing a relationship between them and enabling the flow of content between the Brand and the Retailers, specifically to social media outlets of the Retailers. The service provider is used by either the Brand or the Retailer. The service provider links Brand content with multiple Retailer social media sites while taking into consideration preferences, settings, and requirements of the Retailers. The digital assets of the Brand are automatically posted in a randomized manner to the multiple Retailers such that a Retailer does not have to expend resources or time to have such postings made to its social media sites.
Claims5
A method of posting digital content to a service providers web page created by a entity and at least one retailer entity independent of said brand entity accessing said digital content on said service providers web page and said at least one retailer entity having a social media web page which sells at least one product sold by said brand entity, and said retailer entity issuing a time dependent token that identifies and allows said at least one retailer entity web page access to said service providers web page and said token providing security of said digital content and access to said digital content for the specified time specified by the said retailer entity, the method comprising:
- drafting a schedule for releasing digital content promoting at least one product by said brand entity;
- updating said digital content as needed;
- storing said digital content on said service providers web page,
- creating a retailer-oriented communication including a link for a brand program sign-up page for use by the retailer entity and transmitting the communication using said token to the retailer entity;
- said retailer entity using said token and selecting parameters relating to digital content type to be posted to the retailer social media web page;
- selecting parameters relating to frequency and timing of posting of digital content to the retailer social media web page;
- and
- posting the digital content to the social media web page, said posting performed by the brand entity using said digital content on said service provider web page, wherein the retailer entity performs no actions for the posting of the digital content to occur.
A method of disseminating digital content from a brand entity to at least one retailer entity and said at least one retailer entity issuing a token that allows said at least one retailer entity to access a service providers web page and said token providing security of said digital content and said token providing security of said digital content and access to said digital content for the specified time of the token, the method comprising:
- collecting the digital content from the source entity, wherein the source has a relationship with said service provider;
- storing the content in a digital library under control of said service provider;
- receiving settings from the at least one retailer entity, wherein settings determine what type of content the at least one retailer entity wants and how the content will be disseminated;
- and
- transmitting the content and said token to plurality of online web pages under control of the at least one retailer entity, wherein the content is posted to the plurality of online web page in a manner determined by the settings, and wherein the content is posted automatically and requires no manual intervention by the at least one retailer entity.
Dependencies are inferred from the claim text.