# US 2020/0404397 A1 · Methods and apparatus to monitor media > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2020/0404397 A1 - Document ID: US20200404397A1 - Status: Published application - Kind: A1 - Application number: 17/013,371 - Filed: 2020-09-04 - Published: 2020-12-24 - Earliest claimed: 2016-09-22 - Assignees: The Nielsen Company (US), LLC - Applicants: The Nielsen Company (US), LLC - Inventors: Steven J. Splaine; Arun Ramaswamy; Kevin K. Gaynor; Chris G. Nicotra; Alan N. Bosworth - Web page: https://patentgrep.com/patent/US20200404397A1 ## CPC - H04N 21/854: Content authoring - H04H 60/31: Arrangements for monitoring the use made of the broadcast services - H04N 21/2405: {Monitoring of the internal components or processes of the server, e.g. server load (allocation of resources in multiprogramming arrangements G06F9/50; performance measurement of computer activity G06F11/34)} - H04N 21/44204: {Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched (monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31)} - H04N 21/8352: involving content or source identification data, e.g. Unique Material Identifier [UMID] - H04N 21/8358: involving watermark {(protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467)} - H04H 60/40: for identifying broadcast time - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION - H04H: BROADCAST COMMUNICATION (multiplex communication H04J; pictorial communication aspects of broadcast systems H04N) ## Abstract Methods, apparatus, systems, and articles of manufacture to monitor media are disclosed. An example apparatus includes first means for performing a first mapping of a first media identifier and timestamp to a second media identifier in a look-up table (LUT), the first media identifier and timestamp based on media obtained from a server, the first media identifier to identify the media, means for determining a third media identifier and a second timestamp based on media monitoring information (MMI) obtained from the server, the MMI obtained from the server in response to an access of the media identified by the third media identifier by a media device, second means for performing a second mapping of the third media identifier and the second timestamp to the first media identifier and timestamp in the LUT, and means for crediting access of the media to the media device based on the second mapping. ## Claims ### Claim 1 An apparatus to monitor media, the apparatus comprising: first means for performing a first mapping of a first media identifier and a first timestamp to a second media identifier in a look-up table, the first media identifier and the first timestamp based on media obtained from a server, the first media identifier to identify the media, the second media identifier from the server; means for determining a third media identifier and a second timestamp based on media monitoring information obtained from the server, the media monitoring information obtained from the server in response to an access of the media by a media device, the third media identifier to identify the media accessed by the media device; second means for performing a second mapping of the third media identifier and the second timestamp to the first media identifier and the first timestamp in the look-up table; and means for crediting access of the media to the media device based on the second mapping. ### Claim 2 (depends on 1) The apparatus of claim 1, wherein the server is associated with a content publisher and the second media identifier is a publisher asset identifier that identifies the content publisher. ### Claim 3 (depends on 1) The apparatus of claim 1, wherein the means for determining is to: detect metadata in a portion of the media; decode the metadata to generate the first media identifier in response to detecting the metadata; compare the first media identifier to the third media identifier; and identify the portion of the media based on the comparison. ### Claim 4 (depends on 3) The apparatus of claim 3, wherein the first media identifier and the third media identifier are codes or watermarks. ### Claim 5 (depends on 1) The apparatus of claim 1, wherein the means for determining is to: detect whether metadata is included in a portion of the media; extract a first signature from the portion of the media in response to a non-detection of the metadata; compare the first signature to a second signature; and identify the portion of the media based on the comparison. ### Claim 6 (depends on 1) The apparatus of claim 1, wherein the media monitoring information is first media monitoring information, and further including means for validating the first media monitoring information to: obtain second media monitoring information from a database based on at least one of metering data, audit data, or census data; compare the first media monitoring information to the second media monitoring information; and generate an alert to not report the first media monitoring information in response to determining that at least a first portion of the first media monitoring information does not match at least a second portion of the second media monitoring information. ### Claim 7 (depends on 6) The apparatus of claim 6, wherein the means for validating is to: compare a first media presentation session duration and a second media presentation session duration, the first media presentation session duration based on the first media monitoring information, the second media presentation session duration based on the second media monitoring information; and compare the first media identifier to the second media identifier, the second media identifier based on the second media monitoring information. ### Claim 8 A non-transitory computer readable storage medium comprising instructions that, when executed, cause a machine to at least: perform a first mapping of a first media identifier and a first timestamp to a second media identifier in a look-up table, the first media identifier and the first timestamp based on media obtained from a server, the first media identifier to identify the media, the second media identifier from the server; determine a third media identifier and a second timestamp based on media monitoring information obtained from the server, the media monitoring information obtained from the server in response to an access of the media by a media device, the third media identifier to identify the media accessed by the media device; perform a second mapping of the third media identifier and the second timestamp to the first media identifier and the first timestamp in the look-up table; and credit access of the media to the media device based on the second mapping. ### Claim 9 (depends on 8) The non-transitory computer readable storage medium of claim 8, wherein the server is associated with a content publisher and the second media identifier is a publisher asset identifier that identifies the content publisher. ### Claim 10 (depends on 8) The non-transitory computer readable storage medium of claim 8, wherein the instructions, when executed, cause the machine to: detect metadata in a portion of the media; decode the metadata to generate the first media identifier in response to detecting the metadata; compare the first media identifier to the third media identifier; and identify the portion of the media based on the comparison. ### Claim 11 (depends on 10) The non-transitory computer readable storage medium of claim 10, wherein the first media identifier and the third media identifier are codes or watermarks. ### Claim 12 (depends on 8) The non-transitory computer readable storage medium of claim 8, wherein the instructions, when executed, cause the machine to: detect whether metadata is included in a portion of the media; extract a first signature from the portion of the media in response to a non-detection of the metadata; compare the first signature to a second signature; and identify the portion of the media based on the comparison. ### Claim 13 (depends on 8) The non-transitory computer readable storage medium of claim 8, wherein the media monitoring information is first media monitoring information, and instructions, when executed, cause the machine to: obtain second media monitoring information from a database based on at least one of metering data, audit data, or census data; compare the first media monitoring information to the second media monitoring information; and propagate an alert to not report the first media monitoring information in response to determining that at least a first portion of the first media monitoring information does not match at least a second portion of the second media monitoring information. ### Claim 14 (depends on 13) The non-transitory computer readable storage medium of claim 13, wherein the instructions, when executed, cause the machine to: compare a first media presentation session duration and a second media presentation session duration, the first media presentation session duration based on the first media monitoring information, the second media presentation session duration based on the second media monitoring information; and compare the first media identifier to the second media identifier, the second media identifier based on the second media monitoring information. ### Claim 15 A method to monitor media, the method comprising: performing a first mapping of a first media identifier and a first timestamp to a second media identifier in a look-up table, the first media identifier and the first timestamp based on media obtained from a server, the first media identifier to identify the media, the second media identifier from the server; determining a third media identifier and a second timestamp based on media monitoring information obtained from the server, the media monitoring information obtained from the server in response to an access of the media by a media device, the third media identifier to identify the media accessed by the media device; performing a second mapping of the third media identifier and the second timestamp to the first media identifier and the first timestamp in the look-up table; and crediting access of the media to the media device based on the second mapping. ### Claim 16 (depends on 15) The method of claim 15, wherein the server is associated with a content publisher and the second media identifier is a publisher asset identifier that identifies the content publisher. ### Claim 17 (depends on 15) The method of claim 15, further including: detecting metadata in a portion of the media; decoding the metadata to generate the first media identifier in response to detecting the metadata; comparing the first media identifier to the third media identifier; and identifying the portion of the media based on the comparison. ### Claim 18 (depends on 17) The method of claim 17, wherein the first media identifier and the third media identifier are codes or watermarks. ### Claim 19 (depends on 15) The method of claim 15, further including: detecting whether metadata is included in a portion of the media; extracting a first signature from the portion of the media in response to a non-detection of the metadata; comparing the first signature to a second signature; and identifying the portion of the media based on the comparison. ### Claim 20 (depends on 15) The method of claim 15, wherein the media monitoring information is first media monitoring information, and further including: obtaining second media monitoring information from a database based on at least one of metering data, audit data, or census data; comparing the first media monitoring information to the second media monitoring information; and transmitting an alert to not report the first media monitoring information in response to determining that at least a first portion of the first media monitoring information does not match at least a second portion of the second media monitoring information. ### Claim 21 (depends on 20) The method of claim 20, wherein comparing the first media monitoring information to the second media monitoring information includes: comparing a first media presentation session duration and a second media presentation session duration, the first media presentation session duration based on the first media monitoring information, the second media presentation session duration based on the second media monitoring information; and comparing the first media identifier to the second media identifier, the second media identifier based on the second media monitoring information.