# US 2020/0401976 A1 · System and method for product catalog scoring, advising, and improving

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- Number: US 2020/0401976 A1
- Document ID: US20200401976A1
- Status: Published application
- Kind: A1
- Application number: 16/910,787
- Filed: 2020-06-24
- Published: 2020-12-24
- Earliest claimed: 2019-06-24
- Assignees: Overstock.com, Inc.
- Applicants: Overstock.com, Inc.
- Inventors: Scott Douglas Nelson; Jacob William Harms; Martha Marie Tinker; Paul J. Kersey; Steven Lee Trousdale; Steven Brad Jeppesen; Mark Alan Baker; Cory Richard Hash; Anil Waddi
- Web page: https://patentgrep.com/patent/US20200401976A1

## CPC

- G06Q 10/06375: {Prediction of business process outcome or impact based on a proposed change}
- G06Q 10/06315: {Needs-based resource requirements planning or analysis}
- G06Q 10/087: Inventory or stock management, e.g. order filling, procurement or balancing against orders
- G06Q 10/0877: {by inventory control or reporting using inventory tracking or counting}
- G06Q 30/0282: Rating or review of business operators or products
- G06Q 30/0603: {Catalogue creation or management}
- G06Q 10/04: Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem" (market predictions or forecasting for commercial activities G06Q30/0202)
- G06Q 10/10: Office automation; Time management
- G06Q 30/0201: Market modelling; Market analysis; Collecting market data
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

A computing system includes: processor(s), memory(s), storage device(s), and network interface(s) configured to communicate with data source(s) and remotely located computing device(s). The network interface(s) receives data regarding a digital product catalog representation of products from the data source(s). The processor(s): generates a respective score for the digital product catalog representation for each respective product, the score indicative of adherence of the digital product catalog representation for each respective product to at least one criterion; stores the respective score for the digital product catalog representation for each respective product using the at least one storage device; and identifies which products provide the greatest opportunity for sales improvement by improving adherence of the digital product catalog representation to the at least one criterion. The network interface(s) provides an indication of which products provide the greatest opportunity for sales improvement to the at least one remotely located computing device.

## Claims

### Claim 1

A computing system comprising:
at least one processor;
at least one memory communicatively coupled to the at least one processor;
at least one storage device communicatively coupled to the at least one processor and configured to store data;
at least one network interface communicatively coupled to the at least one processor and configured to communicate with at least one data source and at least one remotely located computing device;
wherein the at least one network interface is configured to receive data regarding a digital product catalog representation of a plurality of products from at least one data source;
wherein the at least one processor is configured to:
generate a respective score for the digital product catalog representation for each respective product of the plurality of products, the score indicative of adherence of the digital product catalog representation for each respective product of the plurality of products to at least one criterion;
store the respective score for the digital product catalog representation for each respective product using the at least one storage device; and
identify which products provide the greatest opportunity for sales improvement by improving adherence of the digital product catalog representation to the at least one criterion; and
wherein the at least one network interface is configured to provide an indication of which products provide the greatest opportunity for sales improvement to the at least one remotely located computing device.

### Claim 2 (depends on 1)

The computing system of claim 1, wherein the at least one network interface is configured to provide a direct link to a system application to update the digital product catalog representation for a particular product to improve adherence of the digital product catalog representation to the at least one criterion.

### Claim 3 (depends on 1)

The computing system of claim 1, wherein the at least one criterion includes at least one of: attributes, images, product reviews, customer questions, videos, copy, augmented reality assets, assembly instructions, brand highlights, option breakout, demand planning, returns, rate, two day shipping coverage, fulfillment time, sourcing accuracy, replenishment, promotion participation, promotion automation, competitiveness, private label participation, backorder program participation, Supplier Oasis Fulfillment Services program participation, third-party billing program participation, returns program participation, or sponsored products.

### Claim 4 (depends on 1)

The computing system of claim 1, further comprising:
wherein the at least one network interface is configured to provide the indication, which corresponds to a digital product catalog representation for a particular product, to the at least one remotely located computing device.

### Claim 5 (depends on 1)

The computing system of claim 1, further comprising:
wherein the at least one network interface is configured to provide the indication, which corresponds to digital product catalog representations for products in a particular catalog, sub-catalog, or other grouping, to the at least one remotely located computing device.

### Claim 6 (depends on 5)

The computing system of claim 5, wherein the sub-catalog is one of:
a selling SKUs sub-catalog with products, in a retailer's catalog, which have been purchased on an online marketplace by any customer within a previous window of time;
a seasonal SKUs sub-catalog with products, in the retailer's catalog, considered to be seasonal;
a new SKUs sub-catalog with products, in the retailer's catalog, which have been for sale on the online marketplace for less than a predetermined time period; and
a high-traffic SKUs sub-catalog with products, in the retailer's catalog, which experience both higher-than-average web traffic and lower-than-average sales compared to other products in a same subcategory of products.

### Claim 7 (depends on 1)

The computing system of claim 1, wherein the indication is provided by displaying:
a 3-option status indicator that indicates whether at least one digital product catalog representation for a particular product, products in a catalog, or products in a sub-catalog fully, partially, or does not adhere to the at least one criterion; or
a numeric score indicating whether at least one digital product catalog representation for a particular product, products in a catalog, or products in a sub-catalog fully, partially, or does not adhere to the at least one criterion.

### Claim 8

A computerized method comprising:
receiving data regarding a digital product catalog representation of a plurality of products from at least one data source at a computing system;
generating a respective score for the digital product catalog representation for each respective product of the plurality of products, the score indicative of adherence of the digital product catalog representation for each respective product of the plurality of products to at least one criterion at the computing system;
storing the respective score for the digital product catalog representation for each respective product using at least one storage device;
identifying which products provide the greatest opportunity for sales improvement by improving adherence of the digital product catalog representation to the at least one criterion; and
providing an indication of which products provide the greatest opportunity for sales improvement to at least one remotely located computing device from the computing system.

### Claim 9 (depends on 8)

The computerized method of claim 8, further comprising:
providing a direct link to a system application to update the digital product catalog representation for a particular product to improve adherence of the digital product catalog representation to the at least one criterion.

### Claim 10 (depends on 8)

The computerized method of claim 8, wherein the at least one criterion includes at least one of: attributes, images, product reviews, customer questions, videos, copy, augmented reality assets, assembly instructions, brand highlights, option breakout, demand planning, returns, rate, two day shipping coverage, fulfillment time, sourcing accuracy, replenishment, promotion participation, promotion automation, competitiveness, private label participation, backorder program participation, Supplier Oasis Fulfillment Services program participation, third-party billing program participation, returns program participation, or sponsored products.

### Claim 11 (depends on 8)

The computerized method of claim 8, further comprising:
providing the indication, which corresponds to a digital product catalog representation for a particular product, to the at least one remotely located computing device.

### Claim 12 (depends on 8)

The computerized method of claim 8, further comprising:
providing the indication, which corresponds to digital product catalog representations of products in a particular catalog, sub-catalog, or other grouping, to the at least one remotely located computing device.

### Claim 13 (depends on 12)

The computerized method of claim 12, wherein the sub-catalog is one of:
a selling SKUs sub-catalog with products, in a retailer's catalog, which have been purchased on an online marketplace by any customer within a previous window of time;
a seasonal SKUs sub-catalog with products, in the retailer's catalog, considered to be seasonal;
a new SKUs sub-catalog with products, in the retailer's catalog, which have been for sale on the online marketplace for less than a predetermined time period; and
a high-traffic SKUs sub-catalog with products, in the retailer's catalog, which experience both higher-than-average web traffic and lower-than-average sales compared to other products in a same subcategory of products.

### Claim 14 (depends on 8)

The computerized method of claim 8, wherein providing the indication comprises displaying:
a 3-option status indicator that indicates whether at least one digital product catalog representation for a particular product, products in a catalog, or products in a sub-catalog fully, partially, or does not adhere to the at least one criterion; or
a numeric score indicating whether at least one digital product catalog representation for a particular product, products in a catalog, or products in a sub-catalog fully, partially, or does not adhere to the at least one criterion.

### Claim 15

A non-transitory computer-readable storage medium comprising a set of instructions that, when executed by at least one processor, cause a machine to:
receive data regarding a digital product catalog representation of a plurality of products from at least one data source at a computing system;
generate a respective score for the digital product catalog representation for each respective product of the plurality of products, the score indicative of adherence of the digital product catalog representation for each respective product of the plurality of products to at least one criterion at the computing system;
store the respective score for the digital product catalog representation for each respective product using at least one storage device;
identify which products provide the greatest opportunity for sales improvement by improving adherence of the digital product catalog representation to the at least one criterion; and
provide an indication of which products provide the greatest opportunity for sales improvement to at least one remotely located computing device from the computing system.

### Claim 16 (depends on 15)

The non-transitory computer-readable storage medium of claim 15, wherein the instructions, when executed by the at least one processor, further cause the machine to:
provide a direct link to a system application to update the digital product catalog representation for a particular product to improve adherence of the digital product catalog representation to the at least one criterion.

### Claim 17 (depends on 15)

The non-transitory computer-readable storage medium of claim 15, wherein the at least one criterion includes at least one of: attributes, images, product reviews, customer questions, videos, copy, augmented reality assets, assembly instructions, brand highlights, option breakout, demand planning, returns, rate, two day shipping coverage, fulfillment time, sourcing accuracy, replenishment, promotion participation, promotion automation, competitiveness, private label participation, backorder program participation, Supplier Oasis Fulfillment Services program participation, third-party billing program participation, returns program participation, or sponsored products.

### Claim 18 (depends on 15)

The non-transitory computer-readable storage medium of claim 15, wherein the instructions, when executed by the at least one processor, further cause the machine to:
provide the indication, which corresponds to a digital product catalog representation for a particular product, to the at least one remotely located computing device.

### Claim 19 (depends on 15)

The non-transitory computer-readable storage medium of claim 15, wherein the instructions, when executed by the at least one processor, further cause the machine to:
provide the indication, which corresponds to digital product catalog representations of products in a particular catalog, sub-catalog, or other grouping, to the at least one remotely located computing device.

### Claim 20 (depends on 15)

The non-transitory computer-readable storage medium of claim 15, wherein the providing comprises displaying:
a 3-option status indicator that indicates whether at least one digital product catalog representation for a particular product, products in a catalog, or products in a sub-catalog fully, partially, or does not adhere to the at least one criterion; or
a numeric score indicating whether at least one digital product catalog representation for a particular product, products in a catalog, or products in a sub-catalog fully, partially, or does not adhere to the at least one criterion.
