# US 2020/0394682 A1 · Systems and methods for communicating privacy and marketing preferences

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- Number: US 2020/0394682 A1
- Document ID: US20200394682A1
- Status: Published application
- Kind: A1
- Application number: 16/828,804
- Filed: 2020-03-24
- Published: 2020-12-17
- Earliest claimed: 2014-05-15
- Inventors: Alan Rodriguez
- Web page: https://patentgrep.com/patent/US20200394682A1

## CPC

- G06Q 30/0257: {User requested}
- G06Q 10/40: Business processes related to social networking or social networking services
- G06Q 20/384: {using social networks}
- G06Q 30/0201: Market modelling; Market analysis; Collecting market data
- G06Q 30/0204: Market segmentation
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Systems and methods of managing and communicating privacy and marketing preferences are described. In particular, a system for managing and communicating comprises a central user preference center that is configured to store at least one privacy and marketing preference dataset of a user in association with account information identifying an account of the user. The central preference center is configured to publish at least one privacy and marketing preference dataset of a user to at least one entity preference center, and the at least one entity preference center is configured to communicate the user's entity preference center privacy and marketing preference dataset to the central user preference center.

## Claims

### Claim 1

A computing apparatus having at least one microprocessor and memory storing instructions configured to instruct the at least one microprocessor to perform operations, the computing apparatus comprising:
a central preference center configured to store at least one privacy and marketing preference dataset of a user in association with account information identifying an account of the user;
wherein the central preference center is configured to publish at least one personal privacy and marketing preference dataset of a user to at least one entity preference center; and
wherein the at least one entity preference center is configured to communicate the user's entity privacy and marketing preference dataset to the central preference center.

### Claim 2

A computing apparatus having at least one microprocessor and memory storing instructions configured to instruct the at least one microprocessor to perform operations, the computing apparatus comprising:
a central preference center configured to store at least one privacy and marketing preference dataset of a user in association with account information identifying an account of the user;
a portal configured to communicate with a remote computing system of at least one entity preference center, the remote computing system configured to store a privacy and marketing preference dataset of the user associated with the website;
wherein the central preference center is configured to publish at least one personal privacy and marketing preference dataset of a user to the at least one entity preference center; and
wherein the at least one entity preference center is configured to communicate the user's entity preference center's existing privacy and marketing preference dataset to the central preference center.

### Claim 3

A computer-implemented method, comprising:
storing, in a computing apparatus, data representing a privacy and marketing preferences dataset of a user;
communicating, by the computing apparatus, the privacy and marketing preferences dataset of the user to an entity in response to an interaction between the user and the computing apparatus or the entity, where the entity stores data about the user and the privacy and marketing preferences dataset controls storage and usage of the data about the user; and
providing, by the computing apparatus, a communication channel between the user and the entity to customize the privacy and marketing preferences dataset of the user for the data about the user stored by the entity.