Pacing for balanced delivery
AssigneeMicrosoft Technology Licensing, LLC
InventorsSahin C. Geyik, Xi Chen, Yu Wang, Keqing Liang, Wen Pu
Life of this patent
Estimating the term…
Abstract
The disclosed embodiments provide a system that performs pacing for balanced delivery. During operation, the system obtains predicted response rates associated with impressions of a content item delivered within an online system and a cost per action (CPA) for the content item. Next, the system determines an impression-based spending for the content item based on the predicted response rates and the CPA. The system then calculates a pacing score for the content item based on the impression-based spending. Finally, the system adjusts subsequent interactions with the content item based on the pacing score.
Claims20
A non-transitory computer-readable storage medium storing instructions that when executed by a computer cause the computer to perform a method, the method comprising:
- obtaining predicted response rates for a job and a cost per action (CPA) for the job;
- determining an impression-based spending for the job based on the predicted response rates and the CPA;
- and
- outputting the impression-based spending for use in evaluating utilization of a budget for the job.
A method, comprising:
- obtaining predicted response rates associated with impressions of a content item delivered within an online system and a cost per action (CPA) for the content item;
- determining, by one or more computer systems, an impression-based spending for the content item based on the predicted response rates and the CPA;
- and
- outputting the impression-based spending for use in evaluating utilization of a budget for the content item.
A system, comprising:
- one or more processors;
- and
- memory storing instructions that, when executed by the one or more processors, cause the system to:
- obtain predicted response rates associated with impressions of a content item delivered within an online system and a cost per action (CPA) for the content item;
- determine an impression-based spending for the content item based on the predicted response rates and the CPA;
- calculate a pacing score for the content item based on the impression-based spending;
- and
- adjust subsequent interactions with the content item based on the pacing score.
Dependencies are inferred from the claim text.