Systems and methods of task cues

A system of computer executable instructions stored on a computer readable medium for encouraging the performance of a task on a computer, the system comprising:

• association data that associates one or more tags with stimuli related to performing tasks;
• a proxy module configured to receive encoded data, to identify tags in the encoded data that have associated stimuli in the association data, and to generate modified encoded data that includes data representative of at least one of the stimuli;
• a display module configured to receive the modified encoded data, to display information based at least in part on the modified encoded data, and to provide at least one mechanism for a user to perform a task related to at least one of the stimuli;
• and
• a reward module configured to reward a user for performing tasks related to the stimuli.

A computer-based advertising method comprising:

• receiving tag associations from advertisers, the tag associations relating data with the advertisers so as to facilitate generation of reward-based advertising for the advertisers;
• receiving reward information corresponding to rewards to be given to users for performing tasks associated with the tags;
• associating the task cues with the tags, the task cues configured to encourage users to perform one or more tasks;
• processing payment from the advertisers;
• and
• processing reward redemption by users who have received rewards for performing tasks associated with the tags.