# US 2020/0288289 A1 · System and method to display information > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2020/0288289 A1 - Document ID: US20200288289A1 - Status: Published application - Kind: A1 - Application number: 16/293,925 - Filed: 2019-03-06 - Published: 2020-09-10 - Earliest claimed: 2019-03-06 - Assignees: GM Global Technology Operations LLC - Applicants: GM Global Technology Operations LLC - Inventors: Hassan A. Elnajjar; Steve P. Schwinke - Web page: https://patentgrep.com/patent/US20200288289A1 ## CPC - H04W 4/44: for communication between vehicles and infrastructures, e.g. vehicle-to-cloud [V2C] or vehicle-to-home [V2H] - G06Q 30/0252: {based on events or environment, e.g. weather or festivals} - G06Q 30/0265: {Vehicular advertisement} - H04N 21/41415: {involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk} - H04N 21/44218: {Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV programme (methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45)} - H04N 21/4532: {involving end-user characteristics, e.g. viewer profile, preferences (monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18)} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - H04W 4/021: Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences - H04W 4/23: for mobile advertising - H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract One general aspect includes a method to display information, the method including: receiving over a V2X channel, via a processor, media content related information from a vehicle; producing, via the processor, an advertisement based on the media content related information; and exhibiting, via the processor, the advertisement on a display positioned at a remote location visible to the vehicle. ## Claims ### Claim 1 A method to display information, the method comprising: receiving over a radio channel, via a telematics unit located in a vehicle, media content related information having a unique identifier receiving over a V2X channel, at the telematics unit, a plurality of additional unique identifiers; producing, via the telematics unit, a most relevant unique identifier based on the unique identifier and the plurality of additional unique identifiers; receiving over the V2X channel, via a processor, the most relevant unique identifier from the vehicle; producing, via the processor, an advertisement based on the most relevant unique identifier; and exhibiting, via the processor, the advertisement on a display positioned at a remote location visible to the vehicle. ### Claim 2 (depends on 1) The method of claim 1, further comprising: delivering, via the telematics unit, the media content related information as sound through an audio system; and transmitting over the V2X channel, via the telematics unit, media content related information to the processor while the media content is being delivered as sound. ### Claim 3 (canceled) ### Claim 4 (depends on 1) The method of claim 1, wherein the media content related information is associated with the advertisement. ### Claim 5 (canceled) ### Claim 6 (canceled) ### Claim 7 (depends on 1) The method of claim 1, wherein the display is part of a billboard structure. ### Claim 8 A system to display information, the system comprising: a display device at a location that can be visible to a vehicle, the display device comprising: a display; a device memory configured to comprise one or more executable instructions and a device processor configured to execute the executable instructions, wherein the executable instructions enable the device processor to: receive from the vehicle, over a V2X channel, a most relevant unique identifier, wherein the most relevant unique identifier is produced by the vehicle, wherein the most relevant unique identifier is based on a plurality of unique identifiers received at a telematics unit installed in the vehicle; produce an advertisement based on the most relevant unique identifier; and exhibit the advertisement on the display. ### Claim 9 (depends on 8) The system of claim 8, further comprising: the telematics unit comprising: a telematics memory configured to comprise one or more executable instructions and a telematics processor configured to execute the executable instructions, wherein the executable instructions enable the telematics processor to: receive, over a radio channel, media content associated with one unique identifier of the plurality of unique identifiers; and deliver the media content as sound through an audio system. ### Claim 10 (canceled) ### Claim 11 (depends on 8) The system of claim 8, wherein the most relevant unique identifier is based on media content related information. ### Claim 12 (depends on 8) The system of claim 8, wherein: a portion of the plurality of unique identifiers is received at the telematics unit over the V2X channel from a plurality of vehicles. ### Claim 13 (canceled) ### Claim 14 (depends on 8) The system of claim 8, wherein the display is part of a billboard structure. ### Claim 15 A system to display information, the system comprising: a telematics unit installed in a vehicle, the telematics unit comprising: a telematics memory configured to comprise one or more executable instructions and a telematics processor configured to execute the executable instructions, wherein the executable instructions enable the telematics processor to: receive, over a radio channel, media content; receive, over a V2X channel, a plurality of additional unique identifiers from a plurality of vehicles; deliver the media content as sound through an audio system; and transmit, over the V2X channel, a unique identifier associated with the media content as well as the plurality of additional unique identifiers to a billboard system while the media content is being delivered as sound; and the billboard system being at a location that can be visible to the vehicle, the billboard system comprising: a display; a billboard memory configured to comprise one or more executable instructions and a billboard processor configured to execute the executable instructions, wherein the executable instructions enable the billboard processor to: receive from the vehicle, over the V2X channel, the unique identifier and the plurality of additional unique identifiers; produce an advertisement based on the unique identifier as well as the plurality of additional unique identifiers; and exhibit the advertisement on the display. ### Claim 16 (canceled) ### Claim 17 (depends on 15) The system of claim 15, wherein production of the advertisement based on the unique identifier as well as the plurality of additional unique identifiers includes an implementation of a voting technique such that the advertisement will be relevant to a highest number of unique identifiers identified by the voting technique. ### Claim 18 (depends on 17) The system of claim 17, wherein, when the voting technique cannot identify the highest number of unique identifiers, one unique identifier amongst the unique identifier and the plurality of additional unique identifiers will be chosen such that the advertisement will be relevant to the chosen unique identifier. ### Claim 19 (canceled) ### Claim 20 (depends on 1) The method of claim 1, wherein the step of producing the most relevant unique identifier based on the unique identifier and the plurality of additional unique identifiers includes implementing a voting technique such that the most relevant unique identifier will be relevant to a highest number of unique identifiers identified by the voting technique. ### Claim 21 (depends on 20) The method of claim 20, wherein, when the voting technique cannot identify the highest number of unique identifiers, one unique identifier amongst the unique identifier and the plurality of additional unique identifiers will be chosen such that the advertisement will be relevant to the chosen unique identifier. ### Claim 22 (depends on 8) The system of claim 8, wherein the plurality of unique identifiers is associated with a plurality of advertisements. ### Claim 23 (depends on 8) The system of claim 8, wherein the most relevant unique identifier is based on a voting technique such that the most relevant unique identifier will be relevant to a highest number of unique identifiers of the plurality of unique identifiers identified by the voting technique. ### Claim 24 (depends on 23) The system of claim 23, wherein, when the voting technique cannot identify the highest number of unique identifiers, one unique identifier amongst the plurality of unique identifiers will be chosen such that the advertisement will be relevant to the chosen unique identifier. ### Claim 25 (depends on 8) The system of claim 8, wherein the executable instructions enable the device processor to: determine when the vehicle has passed by the display; and remove the advertisement from the display based on the determination of when the vehicle has passed by the display. ### Claim 26 (depends on 8) The system of claim 8, wherein the executable instructions enable the device processor to: recognize that one or more V2X communications with the vehicle have been lost; and remove the advertisement from the display when it is recognized that the one or more V2X communications with the vehicle have been lost.