Apparatus and method for obtaining enhanced user feedback rating of multimedia content

A method performed by a multimedia apparatus, comprising:

• determining at least one content event that occurs within a multimedia program, the content event relating to a scene within the multimedia program, wherein the scene is selected based on the content of the multimedia program;
• determining a weighting of the at least one content event, wherein the weighting has a weighting value;
• determining a number of content events that occur during a playback of at least a portion of the multimedia program and their respective weighting values;
• receiving at least one feedback rating from at least one user for the at least one content event during the playback of the at least a portion of the multimedia program;
• and
• transforming the feedback rating into a final feedback rating of the multimedia program based on the weighting value of the at least one content event in relation to total weighting values of all of the content events during the playback of the at least a portion of the multimedia program.

A computer program product stored in a non-transitory computer-readable storage medium, comprising computer-executable instructions for:

• determining at least one content event that occurs within a multimedia program, the content event relating to a selected scene within the multimedia program, wherein the scene is selected based on the content of the multimedia program;
• determining a weighting of the at least one content event, wherein the weighting has a weighting value;
• determining a number of content events that occur during a playback of at least a portion of the multimedia program and their respective weighting values;
• receiving at least one feedback rating from at least one user for the at least one content event during the playback of the at least a portion of the multimedia program;
• and
• transforming the feedback rating into a final feedback rating of the multimedia program based on the weighting value of the at least one content event in relation to total weighting values of all of the content events during the playback of the at least a portion of the multimedia program.