Churn analysis and methods of intervention

A system for providing content recommendations to prevent user churn, the system comprising:

• control circuitry configured to:
• access content item consumption data for a plurality of users subscribed to a media service, wherein the content item consumption data comprises information about time slots when content items are consumed by users;
• determine that a first subset of the plurality of users has unsubscribed from the media service during a predetermined time period and that a second subset of the plurality of users has not unsubscribed from the media service during the predetermined time period;
• identify a time slot typical for the first subset of users and atypical for the second subset of users based on content item consumption data of the first subset of users and content item consumption data of the second subset of users;
• and
• in response to determining that a user is consuming a first content item at the identified time slot, generate for display, using display circuitry, a recommendation for a second content item, wherein the second content item is scheduled for a time slot that is different from the identified time slot.